Simple Copywriting Trick

Article Written By: JohnAnghelache

The late, Gary C. Halbert, is my favorite copywriting mentor. Not only was he ultra-successful but he could teach the art and science of crafting ad copy like nobody's business. A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing. How could you make things easy on yourself? Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.

Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about. Then you take all that information and write your own dieting book including only the unique and exclusive stuff from each book. The stuff that does not overlap. What you are left with is a compact book on dieting with all the filler taken out.

Easy does it best. This lesson applies to crafting promotions. You can shortcut the entire process and create great space ads... websites... and... other forms of advertising quickly.

The technical term for this copywriting technique is called... swiping. And boy does it ever work! Gary even held an entire seminar on copywriting. The bulk of that seminar focused on how to swipe blockbuster ads ethically and legally.andnbsp; Forget about learning how to write like the best copywriters. That takes way too much time and is unnecessary. Once you learn how to swipe putting together promotions that bring in money is much easier.

Learn to swipe and life gets easier when preparing ads...

** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.

** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.

** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.

Don't even think about writing another ad before you have a swipe at your side.

About the Author

Discover How To Write Ads that generate profits and other direct marketing strategies by going to www.JohnAnghelache.com.

You Can Link Directly to "Simple Copywriting Trick" by using the url:
http://www.allbestarticles.com//writing-and-speaking/copywriting/simple-copywriting-trick.html

This Article Has Been Published on Fri, 30 Jan 2009 and Read 146 Times

Find All Best Articles at http://www.allbestarticles.com

Rating: Not yet rated

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

Related information on Copywriting

Using Copywriting to Provide Valuable Engaging and Relevant Material to Your Customers
Scoring a hatrick - the three goals method of copywriting
Once upon a time telling a story on your website
How to win customers and influence people
Zen and the art of writing killer headlines
The ghost in the blogging machine
Is Just Okay good enough?
How not to suck at copywriting
A trip down memory lane Revisiting your copy
3 reasons why your UK copywriter has to know about social media
Lifting The Lid On Professional Online Copywriting Services
Creating Editorial Style Sheets
Creative Writing: It is all about experience!
6 Steps of a Quality Editorial Process
Publishing a Proposal Without Losing Your Mind
The Job of a Copywriter
Simple Copywriting Trick
Work At Home Earning Multiple Streams Of Internet Income
Opportunity for Freelance Copywriters
The Perfect Way to Alleviate End of the Day Slumping