Article Written By: ched271@gmail.com
The local council in Blackpool has organised global visitor attractions operator Merlin Entertainments to administer the operations and redevelopment of the Blackpool Tower complex and Louis Tussauds Waxworks when it actually takes over the organisations in late 2010. In an ambitious step, the Council has concluded the purchase of the Winter Gardens, the Golden Mile Centre, Louis Tussauds and Tower structures. The purchases have been made possible following winning bids for European and Government funding and £10m from the Council's own funds. Blackpool is confident that this is a wonderful deal securing long-term investment in the resort and is the culmination of several weeks of negotiations. The Council is ambitious and Merlin is completely the correct selection. The plans shape part of the vision to make an interesting, first class leisure resort for the future. As part of the deal, they will not simply bring an exciting new Dungeon attraction to the Blackpool Tower; but also use its experience in operating the famous London Eye to expand the present observation stand at the pinnacle of the Tower into an interesting new 'Eye' branded experience, together with a 4D cinema preview show. Also, the existing Louis Tussauds wax attraction will be developed into another UK Madame Tussauds, with all the interactivity and high quality figures associated with this unique brand. These investment plans could attract an extra eight hundred thousand tourists each year producing up to fifty five million pounds more spend right across the resort. Improvements to the meeting amenities at the Winter Gardens, residence to the Opera House, are additionally intended which aim to achieve a mid-tier conferencing facility intended to draw additional business tourism trips and events to the town pulling in an estimated two hundred and fify thousand visitors. This is a really innovative and ground breaking initiative by Blackpool Council, and a gauge of just how seriously they take the future regeneration of the resort. From 2011, no other UK centre other than London will be able to offer guests such a unique and broad collection of international attraction brands. This will help with what is already one of the best loved and iconic beach resorts in Europe into the premier league. Merlin have a long term involvement with the resort through SEA LIFE, and the Tower complex gives a really interesting and distinctive position for several of their globally renowned attraction brands. This is a bold but required initiative that offers the finest possible system for strengthening the destination role of the town. This will no doubt result in a significant increase in job opportunities and visitor numbers and will weld together all the other valuable projects and programmes which are planned to make Blackpool an attractive place to dwell, visit and invest.Organisations in Blackpool and Hotel owners have hailed the deal saying it will put Blackpool back in the tourism limelight for people from all over Britain. This is a tremendous chance for the resort to truly reap the benefits from acquiring such major brand names working in the region.
This Article Has Been Published on Thu, 1 Apr 2010 and Read 166 Times