Group Buying Becoming Popular in India

Article Written By: saikat

Those who buy in bulk, buy cheap! Consciously or unconsciously we all make use of bulk buying. Shoppers often go to the sellers and ask them for discounts on bulk order. It is easy to understand that the trend of monthly shopping started from this concept; if someone buys a dozen of shirts instead of a single piece, per piece cost goes down.

The problem is: sometimes it becomes difficult for people to buy in bulk. If someone does not need 12 pairs of trousers, they cannot make use of the discounts offered. To bridge this gap, the concept of Group Buying came into market.

This is a system that connects people who need similar kind of products or services. An individual might not afford buying 12 pairs of trousers – what if the system connects 12 buyers? They can order 12 pairs at discounted rates; per piece cost goes down – all the buyers receive equal share of the discount. Profitable!

Group buying websites publish various deals. It can be around products, activities or services. City dwellers buy these deals. When a pre-set number of people purchase the deal, all the buyers get entitled for the discount!

Each deal remains live for a defined period of time, usually 1 day. And a certain number of purchase is set when the deal goes online; it can be anything – 10 purchases, 15 purchases – whatever the merchant thinks suitable. Once total number of purchases crosses that pre-set number the deal becomes activated and all the buyers get to buy the product at discounted price. Discount rate and other terms are mentioned with the deal so that all the buyers get to know the details while purchasing the product or service.

Collective purchase, whatever you call the mechanism, has many advantages:

1] People get to buy products or services at lower rates than market

2] Online shopping enables them to purchase sitting at the comfort of the home

The mechanism is quite popular in USA, UK and many other countries. But, in India it is still limited within the people of techie class who know how to buy online, who have credit cards and who understand the concept of group buying. People of metropolitan cities such as Delhi, Mumbai, Hyderabad, Bangalore are participating in group buying. Especially young people and those who have a considerable exposure to internet can only take advantage of group buying. In India, rate of computer literacy is still low.

So, the greater percentage of population will not be able to make use of the mechanism unless they become familiar with online shopping. Since online shopping is picking up in the country, collective purchasing online is also experiencing an upward graph of late.

However, those with adequate internet access can definitely be benefitted from group buying and do whatever they want to do at much affordable rate. So, buy in group, look for the best deals in your city and save some money in this age of limitless price hike.

About the Author

Saikat - For daily Bangalore deals he recommends you to visit http://www.grabbon.com.

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This Article Has Been Published on Thu, 10 Jun 2010 and Read 389 Times

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