Going Up Against Big Box Stores and Winning with Coupons

Article Written By: seoexpert1990

With economic woes hitting families and communities, retailers are stepping up to the plate and providing customers with greater opportunity to save money. Coupon programs are experiencing a phenomenal growth right now as are private label brands. It's important to recognize that shoppers aren t the only ones struggling during these times. Corporate chains and independents retailers are also fighting rising costs, lost market share and declining sales.

All the while, there seems to be a growing trend of switching from fast food meals to a greater emphasis on healthier eating and providing home cooked meals. The demand for fresh foods like meat, seafood and produce is only growing while commodity prices are rising especially in the east coast seafood industry which has taken a hit recently.

New Technologies the Key to Future Sustainability

The upside to this is that supermarkets aren t idly watching their business slip away from them – they are doing something about it. They re getting innovative. They are searching for new technology, new products that offer solutions to common problems. Sustain product freshness, extend shelf life and cut operating costs – these are just a few of the daily challenges for a retailer or department manager.

There are thousands of stores across the US that work hard every day to make a difference and lower their impact on the environment and to reduce operating costs. And with many of these technological changes happening behind the scenes, local community members and loyal shoppers may not realize or get the chance to acknowledge their efforts. So let s take a closer look at some of the things stores are doing and how are they making a difference in your community.

A number of stores are working closely with their local utility providers to see where they may qualify for rebates for implementing energy-saving technologies and products. More and more we are hearing about stores that are achieving LEED certification and this is no ordinary feat – it s a group effort that is very beneficial for the community as a whole.

Recognizing Retailer Efforts and their Dedication to Improving Their Community

Recently Maradino Foods in Hartford, CT saved 289,655 kilowatt hours in one year (enough electricity to power 443 homes for a year) by retrofitting their lighting fixtures, replacing magnetic ballasts with electronic ballasts and using more energy efficient lighting. They also installed retrofit night covers manufactured by Econofrost on their open refrigerated cases which will generate a lifetime savings of over 651,400 kilowatt hours.

Another store, Ancona Market in Ridgefield, CT has also embraced green technology and made improvements to convert their family store to a more eco-friendly design. They achieved their green” goals by instituting re-usable cloth bags instead of plastic ones, they purchase seasonal produce from local farmers reducing the carbon footprint required to bring items to market, and they also incorporated Econofrost night covers which reduced their electric consumption by 20 percent.

For other stores it s the simple implementation of the right lighting. LED s are making a big splash in retail shops and grocery stores are no different. For the smart retailer, a combination of LED s in the store and food safe lighting in their perishable food display cases, like Promolux, offers considerable return in terms of merchandising appeal, extended shelf life and energy savings.

For department managers who work with perishable fresh food merchandise, the extension of a few hours to a few days translates into thousands of dollars being saved annually.

About the Author

To learn more about the benefits of either Econofrost night covers or Promolux lighting, contact Market Group Ventures http://www.refrigerationdisplay.com.

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