What is Web 2.0 Design

Article Written By: Ruth Williams

Web 2.0 suggests different things to different people, and there is no 1 meaning. Typically though, Web 2.0 refers to creating an online experience that is tailored for the user, it's more user-friendly, plus more interactive than ever before. Precisely what will that mean for website design? There are a few simple, common elements and if you would like your site to maintain the expectations of your visitors then you need to find out and implement them.

Less Is More

The overall philosophy behind web 2.0 design is simplicity. Web pages are clean and uncluttered, without having pointless features to distract the viewer away from the important content material. Images and words are meticulously and sparingly chosen, and placed in such a manner that they help steer the reader through the page towards the steps which you want them to take. And columns are often kept to around 3, with each one having a distinct, straightforward function.

Front and Centre

Web 2.0 sites usually sit centrally inside the web browser window, as opposed to being full screen or aligned to the left. Content material is balanced with a lot of white space, for convenient reading and navigation. The top area stands out from the rest of the web page, and is used for logos, branding and sometimes for the principal navigation. Other areas of the webpage could be clearly identified as well, through the use of bright, bold colour or white space. All of these factors make the content of the web page sit front and center, to make it easy for the reader to locate what they are trying to find.

Bigger and Bolder

Web 2.0 design incorporates big, visible global navigation that is simple to find and to select. It's clearly set apart from page content, and is generally formatted with a different shape, tone or color. Text links are clearly defined and stand out from the remainder of the text, so their purpose is unmistakable. Logos are obvious and strong, often being quite large on the page. Text can also be larger, with big text utilized to help make important parts be prominent. Larger text is also better for people skimming, browsing on small screens or on LCD screens outdoors, or individuals with visual impairments.

It is focused on making your site clean, crisp and easy to navigate. Important content is effortless to recognize, text is not difficult to read, and white space and carefully chosen colors divide the content into clearly defined areas. On the whole, it is all about keeping sites user friendly, whilst still being eye catching.

About the Author

Bird and Co are a creative agency providing web design in Bromsgrove

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