Last week we discussed the importance of having a website that calls visitors to action. Navigable websites with clear, valuable content deliver results. We presented Wendy Zoller’s real estate website as an example showing all the necessary elements for success. Recently we published a website for CP Professionals, a company offering commercial real estate solutions. Unlike a residential real estate website, this commercial site has a crisp, professional feeling that relates to other businesses immediately. Instead of a photo of a residential home or business proprietor, there is a small screen shot of a building across the top. The main page features an easily navigable logo with options for landlord representation, tenant representation and investment brokerage and consulting. Visitors can easily click on these links to find what they want right away. The top link on the website is the company’s mission statement and values, proving their commitment to providing outstanding service. At the bottom of the links along the left side, the company address and telephone number is clearly listed for added credibility. To get direct telephone numbers, fax numbers and faces to go with the business, visitors click on a link for team members. A link to market reports offers additional valuable resources to visitors with just two clicks. The contact link makes it simple to get in touch with someone at CP Professionals right away so visitors can TAKE ACTION.

We also published a website for consulting engineers, LeBlanc Welch. Their home page includes engineering photos along the bottom with clear statements about how the company faces challenges and offers solutions. The answer to the question, “Why LeBlanc Welch?” is easily found as the first link on along the left side of the home page. Visitors are brought to a page that outlines LeBlanc Welch’s plan to define, design and deliver, proving the company’s credibility and commitment to a vision. Additional links are simple to find along the left side of the LeBlanc Welch website. Visitors click links to find out the services and markets available, along with the projects LeBlanc Welch is working on. Visitors can find out “What’s New” in the company by clicking a link. It is simple for visitors to TAKE ACTION by clicking the contact link offering a physical address, telephone number, fax number and email addresses.

Navigable, eye-catching websites with clear links and useful information give your visitors a reason to TAKE ACTION. If your visitors fail to TAKE ACTION right away, don’t despair. Capture their email addresses so they can get receive your newsletter for the latest industry updates. Our next blog entries will discuss the importance of a compelling newsletters to build trust, relationships and profits.

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