Every web-master should know that properly made on-page optimization kills two birds with one stone. It can not only help to improve a website's rankings but it increases the overall content quality and readability for a website's visitors. But what exactly does the term on-page optimization mean? Basically, on-page factors are related to the content and structure of a website. Examples include modifying actual HTML code-titles, meta tags, meta descriptions; keyword placement and keyword density etc.

A title is by far the most significant website s HTML element. It s like your website s business card that visitors first see in search results. That s the reason why making up an appropriate title is extremely important for Google SEO. An ideal website s title should be eye-catching, appealing and informative. It should tell what your business is about and contain a number of keywords. But avoid keywords overstuffing! Make certain your title is readable for humans and good for search engines.

Meta keywords used to play quite an important role in a website s ranking. But after innumerable cases of excessive abuse search engines stopped considering them as a factor that influences website s position. Nowadays their only function is to inform a search engine crawler where to go.
Meta descriptions have greater value. Although they aren't taken into account by Google to add to your site's ranking, they can provide people with brief descriptions of what your on-line business focuses on. This text snippet may be like a summary of what your site is about, and if it s appealing enough visitors are more likely to click the link.

Optimizing your website's body content is the core part. When doing that you have to keep in mind that you write for both humans and crawlers. Writing content is pretty tough and time consuming work, since you must not only apply all your creativity to shape maximally convincing and naturally looking stuff, but also choose the appropriate text length, keyword density.

Here are the stages to pass through:

- Do proper research on keywords
- Choose the best keywords for your market niche
- Shape the content of your page with these keywords, taking into account such aspects as keyword density, prominence etc.

But this amount of work is too hard to do manually. One of the most authoritative tools is WebSite Auditor. It s cutting edge tool that lets you keep close eye on top 10 on-line competitors, analyze why they are ranking high in search results and work out your own strategy to come out first. It helps you optimize your content: choose the most traffic-generating keywords, their density and prominence and much more. Besides with this SEO software the possibility of human-related mistakes is excluded.

After making up gripping content put it in a nice frame. Such HTML tags as h1 - h6 are used to define HTML headings. h1 defines the largest heading and h6 defines the smallest one. They help you highlight the most important areas of your site. Putting your keywords inside of a header, making them Bold or Italic adds to their prominence in the eyes of search engines. Besides these tags help to break up content and make it much more palatable for people s eyes scanning.

And finally, don t forget about images that your site is stuffed with – they also need optimizing. The point is that interpreting an image into its meaning takes a human some milliseconds. But, alas, it doesn t work with Google crawlers. They can see only text. So what s the way out? Write ALT text that is a brief description of the image, and put it in the image tag.

That s it! Apply all these on-page optimization techniques and get closer to your goal of ranking supremacy.

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Article Submitted By: brianpayne
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