How To Super-Charge WordPress Search Engine Optimisation
The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box. It provides for you to change the most important page elements - page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google ended using the keywords for page ranking in the early 2000's.
Page Titles
This is the No1 SEO component to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.
Ideally the page title comprises only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
The page title is the MOST powerful SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more attractive to readers.
If your page needs to stretch to cover 2 or 3 keywords we have found that you can still get great rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
Even though it is best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely need to add in your company name so that it is displayed on Google in your search listing.
Page Descriptions
This element is NOT used by search engines for ranking purposes. Nevertheless, most search engines will utilize this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet learned how it makes up its mind if to use it or not. The rest of the time it will pick up the first piece of text on the page.
By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to 140 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
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