Guerilla Tactics in Business
Fight or Flight: How to Market Your Company in a Recession ? Right now business Offices all over the globe and especially in America are being hit with one of the worst economic times in history. What this means for all businesses is that they are all of a sudden forced into two categories that are imprinted into every creatures DNA; ‘fight or flight’. You either fight to survive, or you escape in order to survive, there aren’t really any other options. Which one will you choose?
If you are ready to fight to stay in the game then you need to maximize your marketing tactics. And the only way to do this is by implementing a broad range of traditional and non traditional strategies that will keep your business thriving even during such financial crises as what we are seeing right now. And that is why you need a company like ours that will help you through this.
We have three set beliefs that are proven to raise your bottom line. “Establish and build your brand, reach and influence your prospects, increase your sales and grow your market share. Although they seam quite logical, you may be surprised to know that these simple terms become forgotten by many companies during the ‘fight or flight’ process. In the end they forget that you can build on their success through such ideas as Non Traditional Advertising.
We understand these issues and that is why it is our job to come up with innovative ideas that will not only save your company a lot of money but that will also spread the word of your products and services into far reaching areas. One such idea that is so simple and started out small but now has had a snowball affect is Free Paper Cups. Imagine that you are a small B2B company or a Fortune 500 B2C corporation. What better way to build the word and reliability of your company than by offering free quality paper cups? What’s more, you can do so with your own ads on them.
So many people staring at your business ad is enough to make any company open up their eyes to the possibilities. But what really makes this work so well is that these cups are completely free for the businesses that use them. What company big or small would pass up the chance to do away with the costs of supplying their employees with cups? Will you fight to be a part of this?
Perhaps you are a company that is looking for business in all 50 states. Placing your Ads on Paper Cups in the Workplace will take your advertising area from limited to the unlimited experience of thousands of people looking at your add every day. Think about it for a moment. Over 109 million Americans drink coffee every day, and close to half of those do so at their office every day. Just imagine the possibilities of such a small and simple idea. But in reality, it only takes one small idea to turn your company into the powerhouse that you want it to be.
About the Author
J. Preston is author of this article on Vending SEO. Find more information about Vending Marketing here.
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