Article Written By: Jeris Lizama
Pssst, buddy... Wanna buy something on my website? Many people shopping on the Internet often feel like they're being approached by that shady Muppet character trying to sell Ernie m's on Sesame Street. They can't tell one website from another, and here they are posting valuable bank account or credit card information anytime they buy something online. No wonder a recent study found that 70% of Internet customers only shop at sites that display a valid website security protection seal. Without it, you might as well be handing cash to strangers in a dark alley.When you can showcase that your website undergoes regular website security testing, your customers feel comfortable giving you their credit information. The Internet is a bit of a wild west show, so it helps to have some law and order. When you undergo a website security audit, you keep your own website secure, and more importantly, your customers feel comfortable purchasing from your website. Investing in website security pays for itself with increased sales. By demonstrating your commitment to website security testing, you improve the integrity of your website, increasing sales that easily pay for the investment. Let's take a look at how it works.A daily website security audit is conducted on your website. So long as your website passes this form of website security testing, you can display the seal of your website security seal to ensure customer's financial information will be kept secret. If the audit shows any vulnerability, you will be notified and given possible solutions. It will be up to you to get the site back in line within a certain time frame while the the website security decal remains on your website.You can spend a lifetime guaranteeing the security of your website, but who's to know? Even if you have a satisfied customer base that trusts you, how do new customers know your not some scammer? Visitors are naturally skeptical when they don't know who you are. When an outside company acknowledges the security of your site through a comprehensive website security audit, you have proven clout that the Internet community can trust.
This Article Has Been Published on Sun, 18 Apr 2010 and Read 183 Times