Tips for Online Video Discovery How to Get More Views
So you've done all the work, finished the editing and now you've got your video uploaded to your favorite video sharing. The problem is that no one is looking at it. Is it a problem of finding it? Perhaps you need to do a little leg work to get the people to your video. Here are some tips on how to do just that.
Uploading your video to a video sharing site is only half the battle. You've got to make sure you attach the proper amount and type of information to those uploaded videos. That means excellent descriptions that fill people in on what your video is about, keywords to help potential viewers find your videos and tags or categories to help those who only use the video sharing site search and not a search engine like Google. Taking that all into account and putting in the proper information will not only make your videos easier to find but the people who do find it will be the people you want to target.
Another thing you need to do is to tell the search engines that you've got new content out there. Using RSS (Really Simple Syndication) feeds you can do just that. Each time you upload a file the RSS feed will automatically be updated and the search engines and those of your viewers who are using an RSS reader will be able to find that you've uploaded new content without even needing to go to the site (they will go when the content is there as generally it can't be viewed through the readers). Blinkx, Truveo and Yahoo accept RSS feed submissions while Google Video requires a video sitemap.
Availability is also a key issue in getting your in front of viewers and so you need to submit to as many sites as you can if you're using video sharing and video platforms. There are multiple pieces of software that can upload one video to a range of sites automatically so you don't need to do a lot of extra work. A good list of those tools can be found over at ReelSEO. They have a range of articles on both video sharing platforms and mutliple upload tools.
If you're uploading video to your own site and not to a video sharing site you'll really need to do more work to get people to your videos. RSS and sitemaps are a great start but you also have to get your viewers to share your video content with their friends. That's where social networking links come in. Places like YouTube and such have them built into the sites already but if you're running your own site you might need to find either a plugin for your site or just a bit of code to drop in for them.
Have a Facebook profile? What about a fan page? If not then that's something you need to get to work on. There are companies out there like R2 Relations that will build your presence out on the social networks or you can do it yourself. Another great idea is maintaining a periodic newsletter to alert people or remind them about your content every so often. At the very least you need a presence on the most popular social networking sites like Facebook, Myspace and Twitter.
Overall a combination of hard work, compelling content and willing viewers will result in your content being seen by an ever-increasing viewership online. The more links you have the better your chances and the more places you are online the easier it will be for people to find you.
About the Author
Before you dive further into online video, be sure to check out the video marketing experts at ReelSEO, the online video marketer's guide. Learn more about video marketing, video SEO, video advertising, and general best practices for online video publishing and marketing.
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