The Potential of Search Marketing In Driving ROI for Retailers
Effective marketing is key for retailers to survive and stay ahead competition, particularly in recession times. It has been proved that search engine marketing is helping many tiny and medium scale enterprises to fortune 500 corporations to market their products and services online efficiently. Search marketing helps to extend ROI by making a strong online presence while making it simple for buyers to find the retailer online.
First page search lists is vital for site traffic. According to comScore, the core search volume for Apr 2009 in US has reached an important 14.8 bill. However, most of population who search online go with only first three page search results. A survey done by iProspect, JupiterResearch and the NPD group in 2008 made public that 92% of people that search online click on a result in the first 3 pages. This shows the significance of lists in search results of first three pages.
SEM is the main driver of sales for retailers. A survey from Web Retailer / Vovici in 2008 disclosed that a major 54.5% of retailers managed to generate more than 25% of sales from search marketing campaigns. Around 29% of these retailers managed to drive more than half of sales from their search marketing campaign. This shows the potential of search marketing to generate consistent sales for retailers.
Inflating the efficacy of display adverts with SEM. A recent SEM and Online Display Advertising Integration Study from iProspect shows the first reply of Web users to a display ad is a search instead of a direct purchase. While a 31% of the Net users reply to display advertising by clicking on the ad, about 27% of them reply to it by conducting a search about it on a search engine. This proves the potential of search engines to raise the usefulness of display advertising.
Search marketing has a bright future. A prophecy from eMarketer, says that search is going to capture almost half the US online ad spending until 2013. The overall online ad spending is going to hit $25.7 bill by the end of the year and reach $42 bn. by 2013. In this whole period, search is expected to capture around fifty percent share of total online ad spending followed by display adverts with around twenty percent of the share. This shows a bright future for search selling, but a strong competition for companies in the search battle.
Search marketing evolved as an essential system of marketing for both bricks and mortar, and online retailing firms. From the above info, it is no brainer that search marketing is a good solution for retailers.
About the Author
Marvist is an online advertising agency providing professional search engine optimization services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.
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