PayPal Offers Options For Mobile Commerce

Article Written By: kabirbedi

If we see the rising use of mobile devices for all tasks like surfing Internet, commenting on social sites, shopping online and making online payments, and if we count the current trend and expect the scenario after 10 years from now, we can be assured of this fact that only 10 percent of online payments will be made using PCs, rest 90 per cent will be done using mobiles.

As user engagement with mobiles is increasing day by day, techies are coming up with new things to make them more usable in this high tech business world. Like online payments leader PayPal announces recently in a conference that it is expanding itself to mobile commerce with introducing a new feature called Mobile Express Checkout. The objective is to offer shoppers a way to accomplish all the steps of their online transactions without a friction or where only a little amount of friction is there.

Let us take a look at the features of this new extended services:

1. The newly offered feature by PayPal will provide enhanced security and a simple two click process to the users. These two features are critical to advancing the position of PayPal in a nearly $700 million market by the end of 2010.

2. A location-based feature is included in the new system for iPhone 3.0 that allows users to locate the closest businesses in their locality where PayPal payments is accepted. This service can also be utilized by the Merchants to send coupons and promotions to users in that particular area.

3. Mobile users are facilitated with an option to store their login info which will save them from the hassles of re-login each time whenever they want to make a PayPal payment, even if they use different set.

4. PayPal s dealing with Verifone, a leading payment provider, also offer merchants the capability of extended login, will soon be made available for Android devices.

5. As a part of the deal between Verifone and PayPal, merchants will be offered the capability to accept both credit cards and PayPal payments using Verifone's PAYWare app on their mobiles.

6. A key feature of this Mode of Payment is the reduced service fees.

As the online commerce has huge upside potential in today s market, PayPal is fast recognizing as a formidable player in the payments market. PayPal claimed that this solution is easy to deploy in the ecommerce stores and especially when the merchants already have PayPal's Express Checkout on their online stores.

About the Author

Kabir Bedi has expertise into small business web development and ecommerce website development

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