How to use RSS to Enhance Your Business

Article Written By: LynetteChandler

Did you know there are lots of ways RSS can be used for your business? Here are some example uses that you may not know about. Quick note: Some can be easily abused so use them wisely, if you use it.

Twitterfeed: This is a great little tool, used to update your twitter account each time you make a new post on your blog. This is all done automatically.

Facebook - like twitter, Facebook can also be updated automatically when you post. One recommended application to use is andquot;My Blogsandquot;, as using Facebook app's can sometimes be unreliable.

Widgets - create a widget that updates with your blog, so others have the option to display the feed on their own blogs or even their desktop. Example applications include andquot;Spring Widgetsandquot; and andquot;Google Gadgetsandquot;.

File delivery: If you are already publishing a podcast, then it should be easy to start offering PDF documents or video downloads via RSS.

Create affiliate branded RSS feeds: Let affiliates display your blog content and let them be rewarded for it. I've created a custom feed for my affiliates, which contains the affiliate's ID.

Search for special deals in your niche - this can offer your readers some good money-saving deals. Sales can be tracked via a private affiliate account from major online retail outlets like Amazon.com. For deals related to Internet marketing, find a feed like deal.com, and add it to your RSS reader.

Package tracking - your packages can be tracked with simpletracking.com, or broadcast it to your viewers if you sells physical stock.

Yahoo Answers: Certain marketers know the usefulness of giving helpful advice to questions raised on Yahoo answers. To make this easier, you can subscribe to an RSS feed on the category most related to your field of work or product line.

Comment tracking: some times e-mail delivery can be notoriously unreliable, especially with free accounts. This is where using RSS can be very useful as an alternative.

Competitor watch: Find out what competitors or other marketers are doing on social networks, blogs, video and more using FriendFeed.

Track what's going on in your industry: Do a search on Yahoo or MSN for a keyword or phrase you'd like to watch. Using Firefox or IE 7, an RSS feed icon will appear. Click to subscribe.

Advertise: While I personally have not done any RSS advertising, I have displayed ads in RSS feeds. The click through ratios for that one site performed better compared to web site click through. You can advertise on RSS feeds through Text-Link-Ads, Pheedo and FeedBurner.

Service status update: keep your clients and customers in the know by displaying your service status via RSS feed. This is especially useful for those that offer web hosting, shopping carts or payment gateways.

About the Author

If you're looking to pull more profit out of your business blog, check out the IM Blogging Bootcamp. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.

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This Article Has Been Published on Thu, 15 Jan 2009 and Read 243 Times

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