During your journey of life, you need to make numerous plans and take important decisions. Some of these decisions have strong financial implications and can alter the course of your life and when it comes to investing your hard earned money, you need to partner with someone you trust, one who will make your money work hard. The idea of Portfolio management is to overcome the pace of change in business landscape and provide investment avenues to stay ahead of the risk return curve and generate positive returns consistently over a period of time.

During times of intense market volatility, it can be difficult to know what, if anything, you should do. Staying calm, keeping your sense of perspective, taking a rational look at your investments, and seeking the advice of a professional are all smart strategies you can follow.

The desire to grow money is a natural instinct. But as simple as the desire is, the process to do so is just as complex. It is believed that growing and protecting the wealth of an investor is an art.

Growing money depends on the natural instinct and experience of a financial manager. Nowadays they use their combined talents and experience to build up your mutual funds portfolio of investments with an endeavor to bring out the best in it.

Portfolio Management Services (PMS) is a sophisticated investment vehicle that offers a customized investing into stocks, fixed income products, cash, other structured products and mutual funds units etc. to meet specific investment objectives. Though, PMS is managed by a professional financial managers, it has potential to address the personal preferences tailored into the investment portfolio giving the freedom and flexibility required for achieving the financial goals.

Different ways in which PMS can be managed :

Discretionary PMS: This service gives the flexibility and freedom to financial manager to operate on behalf of the investor fully. The financial manager can choose the investment avenue and may decide the appropriate time for the transaction. Further, he implements the investment decisions.

Non-Discretionary PMS: Under this service, the financial manager recommends the investment ideas. Appropriate time to execute the transaction is left up to the investor. However the execution is done by the financial manager.

Advisory PMS: Under this category of services, the financial manager only suggests the investment ideas. The choice as well as the execution of the investment decisions rest solely with the investor.

PMS is provided by qualified and professional financial managers with the objective to deliver consistent long term performance while controlling risk. It is important to recognize that portfolios need to be constantly monitored and periodic changes should be made to optimize the results.

- The financial manager employs a qualified research team to establish the investor's investment strategy and providing the information to the investment manager. This also helps in reducing the investment related risks up to significant extent.

- He gives the investor a customized service. He takes care of all the administrative aspects of the investor's portfolio with a periodic reporting on the overall status of the portfolio and performance. The financial manager provides various types of reports to his investors on a regular basis. These reports are related to the transactions made on their behalf, current holdings of the investment portfolio and realized profits and losses to name a few.

- The financial manager has fair amount of flexibility in terms of investing patterns and procedures. He can create a reasonable concentration in the investor portfolios by investing disproportionate amounts in favour of compelling opportunities.

– PMS provides comprehensive communications and performance reporting. Investors will get regular statements and updates from the financial manager. The account statements will give investor a complete picture regarding the securities held on his behalf. These reports help investor in understanding and measuring their tax liabilities. All kinds of direct taxes (Income Tax) have to be borne and paid by the investor.

– PMS gives selected investors the benefit of tailor made investment advice designed to achieve their financial objectives.

– In PMS, investor may gain direct personalised access to the professional financial managers who actively manage his investment portfolio.

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