Valid life insurance leads are the key to building your business selling life insurance. Without solid leads, you are going to find yourself spinning your wheels. Most insurance sales people work on a commission basis. This means that if you do not sell the product you do not get paid. On the other hand, if you successfully sell a life insurance policy, you will not only get paid for the sale, you will also begin to develop residual income. After a few months this residual income becomes your steady source of pay for your work.

While it would be great if you were able to work really hard for a year and then live on the residual income for the rest of your life, most people in insurance sales know that this is not how the business works. You must continue to make sales during your entire career, or you will have a declining income as time passes.

Residual income tends to decline for several reasons. First, you will have clients that find their needs better suited at a company other than yours. These clients will move their life insurance investment to the new company and you will lose the residual income. Second, people reach retirement age or die and policies are cashed in. If you are not continuing to make sales, your residual income will drop and you may find that you no longer have a steady income.

In addition, due to inflation, the policies that were sold twenty or thirty years ago are not going to generate the income of policies that are sold today. Due to inflation, clients are buying larger policies and these larger policies offer you, as the agent larger profits. This factor helps to adjust your income for inflation also. Thus selling new policies to new clients is in your own best interest.

There are several ways in which you will be able to find leads for your insurance business. First, you will want to contact your current clients and offer them updates on their current coverage. Once again, due to inflation, current clients may be under-insured and will appreciate your efforts to provide them up to date coverage. Continual contact may help you to keep those customers.

Additionally, if you have satisfied customers, you are likely to get some referrals. You may get a few more of these referrals if you offer current customers a finder's fee for referring friends. Just remember a satisfied customer rarely tells anyone. An unsatisfied customer tells everyone.

You will also pick up a few leads through your advertisement in the yellow pages or newspapers. This shotgun approach to generating leads may bring in a few live leads each month.

The best way to find leads is to purchase the leads. There are companies that will advertise looking for persons that want to purchase insurance. These companies are designed to give you the lead almost immediately after the person fills out a web form and you are likely to be able to sell a policy almost immediately to the person. These companies offer nationwide advertising, but allow you to chose where the leads you want come from.

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Article Submitted By: RebbecaMyers
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