Hugely Entertaining Training And Product Launch DVD's Done For Discovery Health By Waterston Corporate Media

Article Written By: Carl Drotsky

Discovery Health consulted with Waterston Corporate Media to look at some media advertising and training solutions. The brief involved product launch DVD's as well as training DVD's for in house purposes. The Waterston team took the direction of investigating new and exciting ways to train and inform. Endless interviews that usually take up much of the script can prove to be boring and uninspiring. The final result proved to be the right approach as the trainees enjoyed the presentations and were learning at the same time. Records show that sales have increased with more assertive and knowledgeable brokers and Discovery has a new set of training tools with which they are seeing results.

Although budgets are limited for this type of marketing, its worth has been seen with punchy overviews of product information allowing a great deal of information to be expressed in a short time. These are extremely useful for use with potential investors, clients and members as well as at exhibitions. Not only are budgets a limiting factor, but there are other challenges with regards to how media marketing works. The impression is out there that these promotional DVD's can be costly and take up more time than expected. However, the Waterston team needed to be front footed in explaining that the script writing and planning of the footage needs to be precise and acceptable to all necessary parties before filming. Once filming has taken place, only general editing can be done, it is too costly to go back to filming again. Another challenge that the media team faced was that the material needed to have a long shelf life so as not to date quickly. A product that can be used effectively for an extended time is advantageous.

With a scope for training DVDs, New Product launch DVDs, staff interviews and executive interviews, Waterston designed and produced an interactive video game for use in staff and broker training seminars. Using real actors and an animated environment, brokers were able to 'play' as they learned. Multiple choice questions were included in a game show-like atmosphere and using hand held key pads, trainees were able to key in their choices. Discovery held their Annual Sales and Marketing Conference and with the theme of Witches and Wizards, Waterston Corporate Media truly came up trumps with the 'Wizard Academy' game component.

Four pods of 80 participants were seated in round-table formation facing a circle of 8 plasma screens. On this mysterious "inner circle" the players were able to navigate their way through a series of product-specific, interactive Discovery Chambers and record their scores on electronic tags. Each participant could then test their knowledge in a friendly environment and even be rewarded at the end of the evening. Using green screens in the executive interviews allowed the insert of moving corporate graphic visuals to run behind them. This high end corporate look and feel gives an impressive first impression and is highly effective at promoting a company.

At the closing Gala Dinner, delegates were transported by means of a magical reveal to the Wizards Academy. During the dinner, the champions among the game players were revealed as electronic card readers displayed the scores registered earlier during the games. With captivating animation and a great deal of professional technical support this interactive 'game training' method, monitored and calculated by a hub of central computers, was a real hit. Fun and leaning took place and this translated into enthusiasm and confidence in the product.

About the Author

Want to find out more about media advertising, then visit Waterston Corporate Media's site on how to choose the best production company for your companies training DVD and product launch DVD productions.

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This Article Has Been Published on Mon, 31 Jan 2011 and Read 145 Times

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