Insurance Sales: Tracking for Increased Sales
How you track your sales funnel and sales cycle can significantly impact your career sales success. All too often the way you track now is complicated and cumbersome when a simple system would be more efficient and effective. You need to know at a glance exactly who is in your sales funnel, where they are in your sales cycle, their contact information, the result of your last contact, and the next action on your part.
And you need all that information in one place. Sales is a hectic fast paced business. You need to know exactly who your prospects are at any given moment. When you try to track all your prospects in your day planner, a call sheet, or many CRM's you really can't access everything you want and need to know quickly and easily and everywhere you are.
A single sheet to record all the required information in your sales funnel can make this whole tracking process easier for you. Plus when you need information you have everything you need in one location.
Unless the buying decision involves a low cost investment your prospects don't usually enter and exit your sales funnel as customers in one step. Some sales cycles are very protracted multi-step processes. Defining the sales process cycle for your business is a stumbling block for many sales professionals.
Have you taken the time to actually identify all the required steps for acquiring a sale? Have you identified all the possible steps for advancing the sale when the prospect isn't following the standard cycle? As a sales professional it's your responsibility to develop next step options for your prospect. You can't expect the prospect to come up with options for you. When you don't have clearly defined advancement options you don't have a sales funnel you have a leaky bucket. You're losing potentially valuable prospects because you aren't taking control of the sales process.
All too often sales professionals drop the ball and allow months to pass without taking the appropriate next action. This probably happens more often than you'd like to admit or than you even realize. These time gaps hurt your relationship to the point where you almost have to start over with the prospect. You've lost your connection and now they don't trust you because you've demonstrated that they can't count on you. That kind of relational damage is hard to repair. Effectively tracking all your leads and prospects and the next actions you've committed to reducing the likelihood of dropping the ball. It's much easier for you to monitor your entire sales process and everyone in your sales funnel, and you close more business.
Do you know exactly how many people you need in your sales funnel to get the sales results you want? Your sales tracking system helps you to increase your sales because as soon as you close one prospect you immediately know you have to get a new prospect to replace your new customer. Your sales tracking system will help you to better understand your capabilities and limits. You'll develop an understanding for the number of new leads you can handle at one time. This will help you to develop lead generation systems that produce the number of leads you need to keep right number of people entering and leaving your sales funnel so you can produce consistent sales results.
About the author: Cheryl Clausen can help you get increased sales. For Sales Techniques get her free analysis. For Sales Coaching look here. Get your own completely unique content version of this article.
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