Creating Trade Show Displays That Do not Just Blend In

Article Written By: aigieon001@gmail.com

If you're walking through a convention and everyone has a big, bold, multi-colored banner, then all that advice about "Wowing'em!" doesn't really stand up anymore, does it? The truth is that there are no tricks that will always, always work in helping you stand out from the crowd. Flash only works when nobody else is being flashy. Likewise, being understated, using a plain table and a white banner might be a great way to stand out in a crowd full of circus-tent styled booths, but not when everyone else is going low-key, as well.

Even doing the exact opposite of everyone else isn't a guarantee. Still, the last thing you want to do is get into the game of one-upmanship. Your neighbor's buying a light-up sign shouldn't lead you to buy one that lights up AND moves. Rather, the main thing you'll notice about the trade booths that really get your attention...

A convention display that really works is the one that puts the product up front and lets it sell itself. Whether you're selling miracle cleaners, toys or plumbing services, showing what you have to offer is always the way to go. The truth is, people at these trade shows are desensitized to flashy banners, they don't even notice big signs and lights and flash and pomp anymore. What they're looking for is a great product. The trick, then, is just having a good, workable booth, and being able to present your case to the "walker-by".

If it takes you a few minutes to really let your customer know why your product or service is better than your competitor's, then you might make a great website with that approach, but it makes a terrible trade show display.

Let's say you're a plumber. Here's a good way to put the product (your abilities as a plumber) right up front: Take a cross section of a pipe that needs cleaning or replacing, and a cross section of a pipe that you cleaned or replaced. Use this to introduce yourself to the people walking by. Nothing catches the eye like filth and grime! When they see the clogged up pipe, chances are they'll stop and check it out and see what your whole booth is about.

There are other examples, too, of course. If you're selling anti-virus software, you could show video of a virus riddled laptop running with no protection. If you're selling tires, put a blow-out on your table next to one of your own after the same mileage. Use your imagination and common sense and figure out how best to tell people what you're about with a quick, direct visual presentation.

Trade show displays really only come in two flavors: those that get noticed and those that don't. Before the next time you attend a trade show professionally, you may want to visit one casually so that you can take a few notes. Here are just a few points you might notice while wandering a trade show.

About the Author

Get more information on trade show display and convention display.

You Can Link Directly to "Creating Trade Show Displays That Do not Just Blend In" by using the url:
http://www.allbestarticles.com//business/promotion/creating-trade-show-displays-that-do-not-just-blend-in.html

This Article Has Been Published on Thu, 21 Apr 2011 and Read 116 Times

Find All Best Articles at http://www.allbestarticles.com

Rating: Not yet rated

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

Related information on Promotion

The Smart Way of Choosing the Right Paper for Your Project
Information About Trade Show Booths Every Business Owner Needs To Know
Custom Printed Ski Caps And Beanies Extend Excellent Marketing Advantage
A Look At Some Of The Trade Show Displays Available For New And Existing Companies
Find Solutions Online For Trade Show Displays
Vision In A New Verve Through 360 Virtual Tour
Creating Trade Show Displays That Do not Just Blend In
Boost Your Sales with Business Calendars
Some Simple Ways To Turn Your Invention Into Reality
Exhibition Stands For Effective Advertising
Three methods To Be Part Of Earth Day
Premium Display Stands for your Business Needs
Importance of CD Jacket Printing in Marketing
Custom Imprinted Magnetic Post Cards In The Name Of Vanity
Promotional Bags of all Shapes and Sizes
Show off your Business with help of roll up banners and stands
How To Use Digg to Social Bookmark Your Site
Use Custom USB Sticks for Promotions
Trade Show Displays Can Bring You Success
Press releases help software businesses sell software online
Printing Leaflets
Promotional Products From Lanyards to Compendiums
Printed pens as corporate promotional products are unique and convenient
Tips On Appealing To Your Audience With Your Marketing Campaign
Effective Use Of Promotional Gifts.