Where’s the best place to put Google Adsense Ads?
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.
Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).
Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.
About the Author
For more Free Resources www.googleatmcash.com - Ila Bhatt is associated with SPIDERNET WORLD. january2008@rediffmail.com
Previous Article - Next Article
Add Your Picture
Article Submitted By:
ila_jan08
Subscribe To: ila_jan08 Rss Feed
This Article Has Been Read 169 Times
Publish/Share this article
Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.
Rating: Not yet rated
More articles in this Category
How To Sell Your Website
Online Business Keys to Your Success
Web 2.0 for Attracting Higher Web Traffic
Marketing Techniques for Online Business Promotion
Revealing Unique Working From Home Jobs
Why You Need To Be Building A Long Range Affiliate Marketing Program To Stay Ahead Of The Game Online...
Online Income Made Easy
Making Money Is Possible On The Web
The Reason Why You Have To Have A Merchant Account
Starting A Successful Online Business To Make Money
Would A Second Website Boost Your Business? 6 Reasons Why It Would
Small Talk on Businesses for Sale
Tips to ensure a successful online business
How to Increase Profits through Blogging
Affiliate marketer Dominates Every Niche Using Simple Article Marketing
Ipod Repair Keeps Pace with Technology
The Role of the Factoring Broker
Outcomes When You Buy Businesses for Sale
How to Rejuvenate the Free Online Business Models
Communicating with Clients: An Essential Business Skill
Essential Tips For Wholesale Dropship Business On EBay
How to Create Residual Income Today
Sacrifice: An Important Ingredient for Success
Now is the Right Time to Start Your Business
Starting An Online Business To Make Money Online
How To Earn Money Online? The Passion
Web Business
Employing a data entry Employee for great results. Recruiting a data entry Worker for efficiency.
Online Marketing: Work From Home
