Article Written By: Chuck Guyett
You joined a network marketing company and you are now at the point where you need to do the two things that get you paid: 1. Develop a Customer Base and 2. Develop a Marketing Team. So where do you get your MLM home based business leads? Which approach is the best one, off line or online? This article is going to address this and give you a solid understanding of how you are to move forward.Before I get into this too deep I want to begin by starting with a universal truth. Regardless of the business you are in this truth applies to you. You may not agree with it and you may not want to act on it but regardless of your thoughts the truth remains the truth irrespective of opinion or preference.Universal Marketing Truth:People prefer to do business with those that they know, like and trust!What Will My Friends ThinkThis simple fact stirs fear into the majority of people entering this profession. Some of you are afraid of what your friends might say if they found out you joined and MLM. They might look down on you; they might think you are delusional; they might think you are desperate and grasping at straws; but what every you believe they are thinking is causing you to keep your venture to yourself. Perhaps one of the most common things I hear newbies say is that they need to use the products first for a couple months before they share them with their friends.Integrity With Friends...Screw The StrangersIntegrity cannot be limited to your conduct with friends but must also include strangers. If you don't believe in the company you have signed up with then ask for your money back. Believe in your decision that prompted you to sign up and act like you made a sound decision. It always amazes me how so many people feel ok with talking a stranger into doing something but not a friend. One thing you need to come to terms with is that you need to act with sincerity and honesty and you must believe you have something that can help people solve their problems,Are You A Believer or A PhonyI believe you should consider strangers to simply be friends you have not met. If you can offer a solution to a stranger and then look at yourself in the mirror and believe you did a good deed then you have no excuse why you should not be sharing your solutions with people you care about. So please do not try to tell yourself you are serving some higher purpose not to share your business with those that are close to you.Keep in mind not everyone you speak to is a real MLM home based business lead. However, if your products are not too small of a niche there is a very strong chance that your friend would be grateful to at least be your customer even if your business was not a fit.A Marketer's EvolutionThere is an evolution in the type of marketing you do to grow your business and allow me to say that the best style is the one that works best for you and your personality. You don't need to be a marketing Guru skilled in hundreds of marketing strategies to have significant success.Marketing Level (1)Marketing to Your Warm MarketApproaching people that you know personally and /or do business with you about your venture / products or servicesMarketing Level (2)Marketing to Your Cold MarketApproaching people that you have received from a Lead Vendor - purchased leadsMarketing Level (3)Personal Branding - Magnetic AttractionCreating and Online presence - Blogging, Article Marketing, Video Marketing, Social Book Marking, Social Media e.g. Facebook, MySpace, LinkedInSummaryLevel 1 marketing is where everyone should begin as the basic principles of marketing are not clouded with huge learning curves or require significant advertising budgets. Best of all this target market already have a relationship with - they already know, like and trust with you. It takes a significant amount of work to overcome this universal truth with MLM home based business leads that you purchase or attract through Branding strategies.MLM Success Strategy For Massive Growth RevealedIf you want massive growth to take place, teach your new marketing team to focus on their Level 1 group. If each person just did 2 presentations per day in his warm market then having each member sign up 3 people in their first month would be child's play and result in duplicating growth unlike any virus known to man. 80% of all new marketers fail because of fear and then cover it up with excuses of being too busy to share their business with their warn market. The 20% that do massive business each month don't let fear stop them and encourage their team to do the same.
This Article Has Been Published on Wed, 29 Dec 2010 and Read 594 Times