There's a lot of debate these days about whether squeeze pages still work for list building. A andquot;squeeze pageandquot; is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.
Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers.
Here are some things to think about
It is important to build your email list; the more subscribers you have, the more sales you can make. The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
First, know that the most effective squeeze page is used on andquot;salesletter siteandquot; - that is, one built to sell one product. Using a squeeze page as the andquot;gatekeeperandquot; of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
Don't put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.
Just keep in mind that your squeeze page is a barrier to what is behind it. For direct response sites, it's a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.
When you're marketing to a targeted audience, and offering strong andquot;ethical bribeandquot; such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.

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Article Submitted By: RayEdwards
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