Suggestions for Making Effective Business Cards

Article Written By: George Curtis

You desire to make the best initial impact you can when making new contacts for your business. Your business cards provide considerable influence in the outcome of that first perception. In the following article, I am going to talk about some of the methods your business cards have an effect on first impression results.

For example, what is the impression you can find yourself left with after you connect with an individual who hands you a business card produced on paper with considerable strength vs the identical business card printed from a computer at their home on inexpensive lightweight paper? The heavy weight paper provides an impact of the individual that presented it to you of solid competency and steadiness. The business card produced on flimsy paper leaves an impression of weakness. I believe it is obvious which impression is more prone to influence the desire to do business.

Okay, so you might want to have cards produced by a professional business card printing service on strong paper. Paper weight is specified several ways. One system for calibrating paper weight is the point system. Most professionally printed business cards are produced on either 12pt or 14pt card stock. Cards created on stock with one of these weights offers the sturdier feel needed. Additionally, if your printer applies a Ultraviolet overcoat on the cards this will provide extra stiffness and sturdiness. ( A good paper weight comparison chart is available for your review at: www..paper-paper.com/weight.html.)

Additional tactile feel is often put onto your business cards by having them produced using a raised ink technique. The ink used with this kind of printing goes through an operation that makes it arise higher than the paper surface area when it cures. Thus it offers a tactile feel which flat ink printing fails to offer. Much like the feel of strength from making use of heavy weight paper, the sense from raised ink is viewed to be a more potent stronger feel.

What are some things to consider for your business card design ?

An excess of clutter of the information on your business card might cause your business card to be discarded prior to it being even checked out. For that reason, keep your information and design concise so it is easy to read. Prioritize the information you would like to present. The top priority item needs to be emphasized and cause the reader to the other information on your card. I recommend that you consider the most recognized factor individuals desire to do business with you. Then you develop a name, a slogan, a logo or something that can be used upon your card to catch attention focusing on that # 1 reason. This should result in the viewer interested in learning more about you and peruse the rest of the data on your business card.

The faster the reader can determine what you and your business is about, the more powerful your business cards may be. A business card is only 2" x 3.5" in size, so the quantity of textual content you can have on your card will have to be modest. A slogan, a name, a company name, and information on how to contact you like a phone number is normally critical.

Many times there exists details besides merely the name and contact information you want to convey. There is just not adequate space for more textual content. This is where the use of photos and images may be used to communicate extra important information.

For example:

- a professional portrait picture of you smiling, can produce a sense of welcome, comfortableness, and personalize the attention. (also makes it easy to recognize you again)

- a good picture of a product you sell can present precisely what you offer.

- a business logo image can assist you to establish branding for long term effortless identification of your business.

Hence should you want to maximize the information your business card offers think about using photographs.

Research has shown the fact that color applied to any document will have more readers than just black and white. This is correct for business cards also. So, make use of color upon your card however try to make use of it in a manner that pleasingly draws in awareness, but does not cause it to be more complicated to read. You might use color to separate different sections of information. For instance use it to spotlight essential contact information such as your phone number.

It is advisable to ensure that your design simple and easy to read. Remember that a first impression is a thing that remains in the thoughts of the individuals you meet, and will be difficult to impossible to change. Consequently, consider carefully the impression you desire to produce with your business cards for your business prosperity.

About the Author

Looking to find the best package deal to market your small business, then visit www.essentialbusinessmarketing.com and then visit www.bestphotobusinesscards.com to find the best advice on business cards for you.

You Can Link Directly to "Suggestions for Making Effective Business Cards" by using the url:
http://www.allbestarticles.com//business/marketing/suggestions-for-making-effective-business-cards.html

This Article Has Been Published on Tue, 15 Feb 2011 and Read 417 Times

Find All Best Articles at http://www.allbestarticles.com

Rating: Not yet rated

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

Related information on Marketing

Don't Neglect Face-To-face Marketing Techniques
Hire Cheap Voiceovers with Exceptional Voice Talents
Putting Your Money In Small Business Marketing Ideas
Can SEO Be Part Of A Medical Marketing Strategy
Sales Outsourcing vs. Handling Sales Internally This Christmas
Tactical Field Sales Solutions and Your Business
Using technology to become a better realtor!
Fixing online marketing strategies of your wholesale business to get the right kind of visitors
How to Find the Perfect Presentation Folder
Tips on Creating a College Catalog
Benefits of CAD Services
Get Expert Help With Exhibition Designs
Using Customized Perfume Dispensers As Marketing Freebies
Important Rules in Business Card Marketing
Gift With Purchase Strategy : How To Make It Work?
Choosing The Best Inbound Telemarketing Businesses
Video Production - The Modern Marketing Strategy
Competitive Market Analysis - Understanding the Competition
Creating Business Cards that Work
How to Choose the Best Sales and Marketing Companies
How Channel Marketing Can Help in the Success of any Business
Creating Unique Selling Proposition for Business
Advantages of Male Voice Talent
Exhibition Stands For All Events
Marketing Materials for Thriving Businesses