Article Written By: Beverly Hathaway
Video marketing certainly is the next step in marketing on the Internet. Don't make a mistake - I'm not saying that content marketing doesn't work. It does. Very well, in fact. However, they lack the personal touch of a video. Video gets the best conversions and today it's easier than ever to create and upload videos. You may need the help of an online video creation service.Take Youtube as an example. When was it started? 2005. Just 5 years and it has grown so much its unbelievable. Today, an unbelievable amount of searches are conducted and it has become a search engine in and of itself. Many other competing sites such as DailyMotion, MetaCafe, etc have followed the same path. These stats are enough to tell you about the growth of video marketing in the last few years. It's poised to grow even further.As you'd know, customers are skeptical of any offer, or sales pitches these days. When you add the fact that content marketing lacks the personal touch, it doesn't need a rocket scientist to guess why videos have become the talk of the town these days! If anything, the costs of video production and streaming have only gone down in the last five years.You have almost an unlimited supply of bandwidth. That removes any chances of pixelated, or slow loading videos. Today, all you get is smooth and hassle free videos in high definition! You'll find videos in 480p, 780p and even 1080p on several video sharing sites like Youtube. That we can see HD online without waiting for hours for it to load says a lot about the change the industry has gone through in the recent years.Today, there is no need on an expensive camera to record good looking and professional videos. I use the Kodak Zi8 all the time and its perfect (for my needs!). It can shoot in SD and HD and is very, very inexpensive for what it does. One can find these cameras under $200. That's a bargain.Customers are by nature skeptical as we've already discussed above. Online they are even more cynical because of all the scams and such things happening. There is a certain credibility factor that comes with videos. Your viewer can relate to you, your message, your values, your character, your storyline and much more that plain text would never be able to achieve. That's why, almost every uses videos these days - be it in their marketing messages or their lead generation, or landing pages.
This Article Has Been Published on Thu, 17 Feb 2011 and Read 355 Times