Door hangers are one of the most effective and creative marketing tools out there today. They are not as common as flyers and posters, but they are as powerful as those and many other kinds such as brochures and catalogs. However, there are still a lot of things you can do to make your door hangers extra effective. Let me share with you a few expert marketing techniques that add a little more edge to your marketing campaign.

• Timing can be a key factor. There are bad times and there are good times to bring those door hangers to a potential customer s door. For example, in some markets, it is good to distribute around the end of the month, just when people get their monthly pay. In a lot of cases, most people are inclined to spend or invest something when they have only just received their money.

Moreover, there are seasonal elements. Holidays, and other special celebrations are great specific times for door hanger distribution as well. By giving your marketing door hangers at the right holidays where you can help customers with their gifts and investment decisions, you should see those prints rake in more customers and clients than the usual.

• Another crucial marketing technique is the concept of distinctive designs. Most door hangers succeed not only because of their impact, but also of their power to be distinctive and become more memorable in the reader s eyes. That is why using distinctive and uncommon design layouts is a great trick. Using odd shapes, unusual colors and even odd and funny statements can often be effective at prolonging the impact of your door hangers.

• It is also a proven fact that door hangers with incentives always get readers engaged and customers flowing. By providing a special offer such as a discount coupon or a buy 1 take one deal, you will of course be able to engage your market well. As long as the apparent great benefits are obvious to the reader, the color door hangers should do quite well in raking in those customers.


• One more concept that you might want to know about is marketing longevity. A good trick to know when it comes to door hanger printing is to always print door hangers with better and more durable materials. The stronger the materials are, the longer will last. This means more chances at getting its marketing message read, and of course giving you more opportunities for business and sales.

• Finally, you should know about the concept of market reinforcements. It is good to repeat your door hanger distribution at good and measured phases to remind your market about your offer. Some people do not read door hangers at the outset of getting them, simply because they think it is junk. However, by reinforcing that message with a second or third round of distribution, you should be able to get your marketing message read at least once. This reinforcement trick should help remind your audiences and get those initially reluctant customers to do business with you because of that better second look.

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