Marketing for Internet Writers: Why Blogging Should Be a Main Focus of Your Book Marketing Strategy

Article Written By: Kevin Doherty

I want so share with you what I believe to be one of the most important author marketing strategies that should be a primary focus of your book marketing plan. What happens to most authors is that they get so consumed by the writing process that they literally forget about the marketing piece until they are very close to the publishing stage. By then, it's almost too late. As an aspiring author, you'll have an exponentially greater chance of selling a lot of books if you understand that the marketing process begins at the very beginning.

I am discussing from my own, personal experience after composing my first released book called The Purpose Principle. What I am revealing to you personally here is what I will definitely be doing if/when I choose to compose my next book. This tip provides you with a serious benefit that a lot of authors absolutely disregard.

Blogging and Your Book Marketing Plan

So, the main point I want to convey is that you should start blogging about your book from day one of the writing process. It's a natural tendency to make the writing process a very private time, where it's just you locked in a room with your computer and your thoughts. I highly recommend that you make the book writing process a highly public affair. The best way to do this is to set up a WordPress blog, integrate it with social media sites like Twitter, Facebook, and YouTube, and build a large following of interested readers through social media.

You can use Twitter and Facebook to target your audience by following people who are associated with others in your niche. Then, be sure to engage with people who come to your blog by encouraging blog comments, asking for feedback, and re-tweeting and liking their content. This is a great way to refine and improve upon your book content as well, as your blog readers will offer you candid feedback in the comments area (if you ask for it).

The Only Way Your Book Marketing Program Will Pan Out...

Is if you commence creating your network At this point rather than hanging around until your book is completed and ready to be printed! I suggest putting away equal levels of time for composing and marketing.

Essentially, there are two official approaches to remain in regular contact with your blog system. This is another very, extremely important level.

1. The RSS Feed.

You can have your blog visitors subscribe to your RSS (real simple syndication) feed so that every time you publish a new blog post, they will be automatically notified. To do this, you would put an RSS Feed link at the Marketing for Authors ~ Why Blogging Should be a Main Focus of Your Book Marketing Plantop of your blog with a call to action to subscribe.

2. The auto responder series.

The easiest method to make your network is to use a service like Aweber to gather names and emails out of your blog so that you can send regular email broadcasts and set up automated e-mail follow-up messages called auto responders.

Imagine having an email list of thousands of people who already know your work and value your insights that you can promote your book to once it's ready. This truly is one of the most cost-effective and powerful ways to sell books in the digital age! Make sure that you have a well thought out online sales funnel as part of your overall book marketing plan.

The Last Word On Creating a Book Marketing Plan That Works

The more traditional book marketing program can continue to function, but I think it's much more labor-intensive and probably pricey than leveraging online technology and blogging. You possibly can offer higher priced products that you create, consulting system, or affiliate products which you suggest. Building a trendy blog within your niche is truly one of the greatest resources you can have in your business and will be a cornerstone of your book marketing plan.

About the Author

Want to find out more about book marketing plan, then visit Kevin Doherty's site on how to choose the best book marketing plan for your needs.

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