When considering a design for your business card then there are various factors that need to be taken into consideration before making your final choice. Your card is an important element of your visual identity and the first point of contact your potential clients will have of you, so the more impressive it is the better their opinion. When you think about how many business cards you yourself receive every week, how many of them do you just glance at before tucking away unseen with all the others? Your card is the one you need to be noticed and stand out from the crowd.

First of all your business card needs to be sturdy and made of a material that is durable, plastic business cards will really help to make your cards last a lot longer than simple paper ones and differentiate your business from others. People are also less inclined to throw a plastic card away so will generally hang onto them far longer than they would a paper one.

Plastic business cards look very professional and sophisticated and show the recipient that you are someone who takes time and care in every aspect of your business even down to the last detail. They are also a hard-wearing advertising tool which give your company an edge over your competitors, and can be particularly eye catching with a glossy veneer and rich vibrant colours. The main benefit to them is that though they look expensive to produce they are actually very affordable.

The size is important as most people want to be able to slip it into their wallet, if it is too big then it will be an irritation to them and they are more likely to discard or lose it. Standard size is 3.5 x 2 inches which fits nicely into most business type wallets.

Cards can be double or single-sided, transparent or a truly unique shape, colour or monotone, and are the same size and thickness as a standard credit card. The quality and ink is important if you want to create the right impression, the more you spend on the materials the longer your card will last.

Colour makes a big difference on whether you will catch the attention of your target clients or not, not enough color will make your card non-descript and easily forgotten, whilst too much may end up looking garish or drawing the attention away from the actual written details. Try combining different colours for a special effect or make it look like the product you are selling for a high profile marketing technique. Fun typography will get you noticed or go for retro for something reminiscent of another age.

Your cards main purpose of course is to get noticed and send a message; this has to be clear and concise. Don t add extra elements that could distract from the message you want to send, simple and clear will suffice. Add fun copy to put a smile on your clients face or stay minimal. A business card has to portray a lot about you or your business, this can be difficult to convey on such a small piece of paper but it is achievable with a lot of thought and consideration.

Printed plastic cards can be used for multiple purposes, as ID or loyalty cards, even membership cards. Products can be numbered, personalised, signature stripped or barcoded depending on your requirements. The main features of an effective plastic card is that it makes its intent clear, it provides the information you want to impart, it s the right size to fit into a wallet and it is stylishly eye catching.

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Article Submitted By: Michiel Van Kets
This Article Has Been Read 212 Times

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