Back-to-basics Marketing: Your Giant Selling Idea To Win The Game

Article Written By: rthomas

Are you annoyed because your promoting isn't getting the reply you thought you should be getting? Would you like to see some back-to-basics selling strategies and strategies that have worked for the last one thousand years and will work today? Do you want to see a real back-to-basics promoting tip that is certain to help improve any selling campaign? These tips will help you discover the keys to unlocking what's inside your products, services and ideas and help you win the game.

Tip No 1:andnbsp; Research. You were asked to dig deep and research your products, services and ideas. Now dig out the research you did and look hard for a giantandhellip; hugeandhellip; enormous selling idea.

Look for something that is totally unexpected. It could even come from a client or user of your product/service. Dig deep for and write down 10 selling ideas.

Look for things like:

What's dominating the market right now and why?

How can I radically go opposite the market?

Where's the big gaping hole that need filling?

What's the One most surprising, shocking thing that makes my product/service different?

What's assumed true, but is not?

Ask your prospects (NOT your family or friends) andquot;Which, if any of these ideas is the most surprising to you?

Does your product/service leave your clients begging for more?

One of the most important back-to-basics is to take your most unexpected idea and distill it down to its core. Down to 1-2 sentences. Down to its roots.

Now ask yourself:

Is the overall idea easy to remember after being heard a few times?andquot;

Can my prospect relate to it?

Is the idea emotional

Can the idea be told in a story?

How do you go about deciding if you have a giant selling idea that will work?

Again, it's back-to-basics. Try it. Test it out in a small corner.

The market will tell you if you have a success or failure giant idea.

What is the positioning of your products, services and ideas?

Is a Cadillac the same as a Kia? You know they both have four wheels and a motor. You also know they will get you were you need to go. Don't you? Positioning is what makes them unique. It's a compelling reason to buy - The Cadillac you buy for image and luxury the Kia for value and gas mileage.

Think about your business. While exceptional service will distinguish you from average companies, it won't separate you from the top 10 or 20 percent of firms in your market. To make your business stand out from the competition, consider these 15 potential areas of differentiation for your positioning:

Speed - response time/time to deliver

Price - including perceived value

Specialty-niche services

Reliability-consistent service

Unique service or processes

Payment terms

Guarantees

Location-convenience

Sales methods

Technology

Innovation

Problem solving capability

Persistence

Size

Range of services

Here's your challenge and it relates directly with the Big Selling Idea from the previous tip. Pick the one thing you can do a lot better than anyone else. Make sure you can do it a lot better almost every time. And of course, whatever you pick, it must be solve your client or customers' big problem

Don't you think that getting back-to-basics is important and a must in today's fast pace world?

About the Author

ZANA Business Network provides advertising and partnering opportunities, international trade resources to do business in 283 countries, provinces and territories, e-learning courses, business guidance, and essential services while enabling SMEs to come together in a community for mutual benefit. For more information, visit Zana Network

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