Before you start to make your video for the web, you want to make sure that you make videos that will call your customers into action. There are seven secrets and traits of making a successful video:

-. Powerful call to action.
If you have a great video and you re putting it online but you don t have a powerful call to action, it won t convert. You ve got a great product or a great program that will truly benefit your clients. Don t be shy. Your customers need what you re offering tell them how to get it and get it now.

-. Storytelling.
Many people go online just pitching and selling. Sharing parts of your life is a good way to build that sense of relatedness with your customers.

-. Manage the customer s emotional state.
If you re not good at this, don t worry. I ve built a muscle for this. I ve trained myself. Through practice and perseverance, I became a master of persuasion and influence. I had no knowledge of this before. So, if I can do it, so can you.

-. Being able to build trust and a relationship with your customers/prospects.
Developing trust with your customers, results in long-term relationships of shared interests with your prospects.

-. Create and sustain interest.
It s basically being able to pique your prospects curiosity creating a desire to watch your video. If you don t build that curiosity and interest from the beginning, you won t get the conversions you want: getting people to watch your videos and then go to your website. Your website is your store.

-. To be able to explain the problem better than they (your customers) can.
Eben Pagan teaches that when you explain the process better than your customers can you re on the right road. He is able to explain the problem better than I can. That s why I spent $10,000 on his seminar. He had what I was looking for. That s what the top marketers in the industry do.

-. You want to be able to qualify your prospects.
You can do this by finding your customers deepest needs. You have to know who your customer is. If you don t know who your customer is, you won t be as strategic and as successful as you should be. Once you know who your customer is and what they re looking for, you start making money. That s when you start becoming a force of influence online.

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