Centrally located in the heart of Melbourne Australia the Melbourne Convention and Exhibition Centre hosts the Reed Gift Fair and GHA Home and Giving Fair twice each year. These significant trade events attract thousands of selling and buying exhibitors and retailers each year. Exhibitors can discuss and review their products with existing clients and generate new business through meeting new retailers keen to change or expand their product selection with new and innovative products and services. The second largest city in Australia, Melbourne hosts many annual trade and industry shows covering a broad range of businesses. The largest and most popular at the Melbourne Convention and Exhibition Centre is the united Reed Gift Fair and GHA Home and Giving Fairs.

Traditionally held over fours days at the Melbourne Convention and Exhibition Centre at the end of January, and often rolling into February, and then again in August the Reed Melbourne Gift Fair and GHA Melbourne Gift Fair are widely considered as the premier event for retailers, wholesalers, agents and product distributors. These Melbourne Trade Fairs are the best avenue for businesses to source their goods and are timed to coincide with the major buying seasons during times that are often a bit quieter for businesses. The Melbourne Reed and GHA Gift Fairs are the best trade venues to identify news trends from national and international wholesalers, importers and suppliers. Melbourne trade shows also give visitors an opportunity to be inspired by new ideas and presenting experts who offer advice on sales techniques and product choices.

Wholesalers at the fairs will have a large range of popular and new products on display which cover a broad range of categories such as glassware, napery, men's gifts, clocks, photo frames, woodcrafts, kitchenware, home dcor, giftware, jewellery, religious products, foodstuffs, framed pictures, furniture, clothing, electronics, books, Australian made products, fashion accessories, ceramics, furniture, collectables, souvenirs, aromatherapy, leather goods, jewellery and party goods. Suppliers of shop fittings and business operation products are also in attendance. To visit the Melbourne GHA Home and Giving Fair or the Melbourne Reed Gift Fair as a buyer or guest you must be registered. It is strongly suggested this registration is completed online prior to the fair commencing.

It is wise to pre-plan your time at the Melbourne Gift Fairs and adopt some suitable strategies for dealing with such a large event. There are some simple rules to make your buying experience pleasant and less burdensome. The first of all rules is to not try and compete with the glamour seekers in their high heels and impractical clothes, arrive for comfort albeit professional comfort. There are many aisles at the trade fair and you will be doing a lot of walking and talking to exhibitors so wear comfortable shoes and clothing. Wear clothing that is readily added and removed as the temperature varies under the spot lights and in the cooler locations. Take advantage of the many caf locations and drink vendor stations at the trade fair and stay fuelled and properly hydrated. For those that have forgotten to pre-register to enter the Melbourne Reed Gift Fair or the GHA Gift Fair be sure to arrive early as the queues can be long. Finally, if you are from out of town and planning on staying in Melbourne for several days book your Melbourne accommodation early. Apartments and Melbourne hotels close to the Melbourne Convention and Exhibition Centre are in strong demand for the duration of the trade show.

If you are genuine retailing business person interested in growing your business through new products, stock and ideas that appeal to your customers then you should register now to attend the GHA Home and Giving Fair in Melbourne and the Reed Gift Fair in either August or January each year. August is by far the larger Melbourne trade show event with more wholesalers and buyers arriving for the lead up to the Christmas and holiday periods.

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Article Submitted By: Jasmine Zahara
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