When you think of the perfect business, what do you imagine? How about one that runs itself, requiring little input from you? It’s not a dream. Here’s how we make it happen. Let’s imagine a customer cruising the Internet. She comes to your site, and sees an invitation to your newsletter. Usually, she would move on, but she’s intrigued.

"Hey, this guy thinks the way I do! This guy actually makes sense. I think I will subscribe to his newsletter and see what he has to say."

Autoresponder number 1 has worked. (We don’t call this autoresponder number one, of course. The full name is Contact Management Online Autoresponder. Don’t let that big-name scare you!)

Next, your visitor checks the product reviews. Since you’ve done a great job explaining all the benefits of your product, she understands the value and decides to buy. Of course, you have added a bonus to the product and she gets that in her email box immediately after she has purchased the product.

Autoresponder number 2 has done his job.

Seven days later, your customer gets another e-mail. This e- mail asks how she enjoys her product, whether it was helpful, and how your business fulfilled her expectations? At the end of the e-mail, she is also asked for a short testimonial. She e-mails her replied, and you have a new testimonial to put on your webpage.

Autoresponder number 3 has done his job.

Each week, your customer receives another e-mail. Not only does this help them with product support, the e-mail also offers valuable tips designed to keep them reading. Your clients benefit from tips on expanding their business, including information on how to build a free website without pay.

All of these e-mails have a point. Not only do they keep your customer happy, they reduce the number of product returns, and they keep your business name in the client’s mind. Encourage them to use your product, and find new ways for the product to help your client. This will keep your customers coming back.

Autoresponders numbers 4 through 10 have also done their jobs.

Of course, clients that are interested in a $10 e-book may also be interested in your more expensive home study course. Perhaps there are other opportunities for cross marketing. By tracking the preferences of each client, and speaking directly to their preferences and desires, you can increase sales.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention. he clicks on the link in the email and purchases the related product. Autoresponder #11 has done his job.

Do you see the value of the secret agents? My 11 auto responders grow my business at any time, even while I’m sleeping. It’s a simple, hands-off approach that is very effective.

Auto responders – they are a wonderful crew, and a big reason why we are enjoying another record breaking year at FamilyEBiz.com. If only I could take them out for dinner to celebrate!

About the Author

Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining these steps, visit Start Home Business immediately. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.

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