Ok, so you are excited about your new MLM business and have come to that fork on the road. Should I choose a Phone Interviewed Lead or a Long Form Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let's look at it from a Return on Investment Point of View. The answer to this question really comes down to ROI ( Return On Investment ). I separate ROI into 2 different categories.
1) Return on the time invested in contacting the leads.
2) Return on the actual dollar amount you spend.
Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
Let's focus on the Time category of the ROI subject. If Time is of importance to you, it maybe beneficial to pay the extra money for the Phone Interviewed Lead and have all the initial grunt work done for you by the call center. Do you see yourself making 20 plus calls to find someone interested about you business?
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results.

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Article Submitted By: DavidLawrence
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