The thing that some people tend to forget about a children's franchise is that it doesn't necessarily have to about spending "extra" money on an expense. No one is telling you to purchase a franchise that sells nothing but designer pacifiers- that would not be a good purchase. Instead, children's franchises can be about stuff that parents do need, like haircuts, or affordable clothes at reasonable prices.

Not all franchises are about excess and as long as you offer a good product at an affordable price. With this and some good advertising your franchise should be able to survive any economic downturn. While parent's will sometimes look to save money by not paying for services that they can now do themselves (think lawn mowing, pool cleaning, etc.), there are a few things where the risk is sometimes not worth the reward.

A prime example of this is a child's haircut. If parents can find an affordable place that their kids actually want to get their hair cut, they will be willing to spend the money instead of risking messing up their children's hair. If you can find a franchise that offers a proven track record of repeat customers in the kids haircutting business then jump on it. You still have to do some intense advertising to make sure people still come, but with a proven name that parents trust and kids love this is not that bad of a risk.

Clothing might be a tougher inroad then something such as haircutting. There are two types of clothing stores: designer and discount. Unfortunately, since most big box stores sell clothing at a discount there is not a huge market for new discount clothing franchises (and if you've looked around lately, there aren't many trying). Designer children clothing franchises can succeed, but aren't really that great of a bet considering how thin of a line you have to walk to make a profit.

If you are going to go the designer clothing route with a franchise make sure it's with someone who has already established a name for themselves. Also, make sure you're in a well off neighborhood where there might be a little extra money to burn. Another thing: designer baby clothes are a good bet, there are just too many of them. Make sure you're the only one in an area and make sure it's a busy location.

There is no such thing as a "sure thing" in this economy, but as long as you take some care you'll be able to open some sort of childrens franchise with ease, and more important, keep it open.

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