Tips for Successful Corporate Event Planning

Article Written By: Kathryn Dawson

Corporate event planning begins with a consideration of the look and feel you wish the event to have. Think about what kind of event are you holding, what the reason for the event or celebration is and what you wish to accomplish. Is it just conference management, or do you have to deal with arranging business accommodation as well? Keep in mind that a relaxed state of mind can help you make better decisions and plan more effectively.

The actual process becomes easier once you have defined the basic parameters.

Make a checklist – Create a checklist to provide a step-by-step guide to organising and executing a special event.

Make a budget – You may have already been given the budget for it. Ensure that the budget is specific, and include revenue opportunities (sponsorship, ticket sales, donations, etc.) as well as expenses (printing, permits, insurance, speakers, food, supplies, security, etc.).

Maintain a Record – This is important not only for the expenses, but for each activity you have undertaken. This will help you keep track of all the various elements you need to consider and the progress you are making with them.

Conference facilities - The location and site are critical to its success. Selecting a site is more than just finding out available rooms. The factors that you may need to consider are room capacity, purpose, need for ramps, podium and stage, special equipment and furniture.

Plan publicity and marketing - Great publicity and marketing are critical in successful corporate event planning. There are many different methods you can use. You can consider supplementing paid advertising with inexpensive fliers, handouts, email messages and word of mouth.

Arrange for Parking – All major events require ample parking space that is easily accessible from the event site. Ensure that the parking is convenient and that people do not have to walk too far to the venue site. If you have delivery trucks, caterers or special equipment being brought to the event, you will need to make sure everyone knows the best location for unloading.

An often ignored but important element is evaluation. Create an evaluation form to hand out at the end of the event. Make it anonymous and short. You may even ask for direct verbal feedback.

Finally, once your event is over, take time to reflect back on it. Consider the entire corporate event planning process and the feedback you received. Were the guests provided with business accommodation comfortable? Did your conference management ensure a truly successful business event? Retrospection can help you continuously improve your planning and organising skills.

About the Author

Kathryn Dawson - Keele, providing complete conference management and corporate event planning.

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