Business in 2010 - A Look at Several Business Trends

Article Written By: katieb

We're going to look at a digest of business trends in 2010 that could help you stay abreast of the competition in a difficult year to come. Though we're being told we're officially out of recession, now is the time to consolidate on the learnings of last year and to pick out the correlation of trends that will define the demographic wants of the opening decade. Below are a few of these:

Company rhetoric is an area which must be addressed in terms of maintaining an attractive image this year. There are several areas in 2010 continuing from 2009 where understanding popular mores and a knowledge of current social factors can increase brand popularity. The current glut of 'transparency'-related articles in major newspapers and their internet sites is equally important in terms of company image: asterisked clauses and minute small-print are being continually identified in customer polls as conducive to a lack of brand appeal; with the bandying about of 'transparency' and its subsequent dissolution into social nomenclature, the need for concise, reassuringly-concrete information and the freedom to get at it is an important factor to bear in mind in marketing in 2010.

The importance of social media presence cannot be understated for businesses in 2010. Areas such as blogging, RSS feeds and Twitter are indispensable in terms of informing consumers about new products and to reach and maintain real contact with the customer base. In April 2009 the Guardian website published an April Fools' article about its printed media being scrapped, everything being moved to Tweets – that humorous prediction is fulfilling a less-drastic version of itself on the Guardian website and across more industries than it's possible to name.

Look into social media now. The popularity of business process outsourcing vendors looks set in 2010 to achieve previous high expectations. From an article published in the Hindustan Times (8 March), the overview is that while offshore Business Process Outsourcing< vendors are experiencing competition struggles and dollar-against-rupee gripes, the industry is still rising to meet the challenges besetting it, and comprehensive HR outsourcing are still very appetizing for businesses wishing to streamline and concentrate on core strategy in 2010.

Back on the topic of aesthetics, the recent rise in public awareness of environmental responsibility means excessive packaging should be avoided if at all possible. If you are considering a shift to concentrate on recyclable packaging material and thereby establishing an environmentally-sound image, do it this year and do it comprehensively; by late this year those companies doing nothing to address such public demands will suffer for their lack of opportunism and encounter frigidity from the ever-more sensitive consumer base.

Effective use of this information in your business is all about remaining open to the media, listening to (and understanding) public opinion, and addressing the need for change instead of fighting against it. A little research can help you avoid potentially-damaging image choices and to inform you about up-and-coming changes in your particular industry.

About the Author

Katie - Business Process Outsourcing (BPO) with recommendations for such business services from the likes of Vertex.

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