Branding

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When you’re trying to start a business and create your own identity that is compelling and unique from your competition, you might be tempted to copy: Copy another company’s brochures, logo, font choices, and the way you run things. After all, if it’s working for the other company, it should work for you too, right? Wrong.

2: Namifiers: Promotional Lanyard Manufacturer Leaps Up The Inc 5000

New York’s Inc Magazine shelled out fresh honors to Namifiers, a U.S.-based manufacturer of identification and promotional items, in the newly released Inc 5000 rankings. Namifiers pulled top honors in Manufacturing for the state of Utah, while placing 12th nationally and 588th overall in revenue growth. The 2008 rankings take into consideration the percentage of revenue-growth for private companies in America during the years of 2004 through 2007.

3: Revitalizing a Brand Identity for a Entertainment Gift Book Publisher

While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was started in 1999 had established a reputation for producing beautiful entertaining gift books for adults and children on a diverse group of subjects.

4: Logo Design for Non-Designers

The main purpose of this article is to help non-designers understand the logo design process, general terms, requirements and things to remember when ordering a logo.

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