Online buying, selling and trading is growing at a rapid pace, doubling since 2004. This is mainly to do with the advertisers who seek to reach a larger audience through the Internet. However, the market is run by some dozen key players with no clear dominant leader and it is open to innovation and new business models for online classfieds.  The primary players Google, Yahoo and MSN grossed over $20 billion in 2007 from the many small advertisers who used their services. The popular Craigslist is expected to earn a cool $85 to $100 million in revenue, mainly from the 11 cities of the United States. If the $17 billion ads in newspaper are included, it is quite obvious that the market is open for high volume business as the advertisers try to reach more audience worldwide for online classifieds and free ad listings.  There are limited options available for business advertisers other than put up features and store services online. In the case of high volume sellers like dealerships, realtors and rental agencies, having general and vertical marketplaces are relatively expensive. The classified search providers also lack the robust tools, thus making the online advertising market open to new innovations, such as aggregated search engines.

To fill this gap, Zikbay has come to the rescue. The website is an online classifieds marketplace with its presence worldwide and provides rich advertiser and seller utilities. The website has its uniquely designed SEO algorithms that help to maximize the search engine rankings.  Among the different tools that sellers can enjoy include the following:

Excellent product images and their descriptions, the categories and attributes;

Availability of customized dynamic data feed that helps to automate different postings of advertisements,

A wised range of inventory control along with order management utilities,

Such value added features like language translation and tax rate tools.

The visitors to Zikbay are growing in numbers as they can make use of patented SEO algorithm along with their excellent classified search aggregator. The Zikbay Community Network is also well appreciated by the visitors with such features as free blogs, forums, photo gallery and file sharing facilities. In just three months of its launch and 5% of its development, there has been 4.3 million hits and 32.000 unique visitors to Zikbay.com The website has already achieved over 100,000 ad postings till date and till today over 5 million job postings have taken place in the website.

The website gets revenues from different streams like Google Ads, fees coming from different premium services and ad placement rankings. By year three, Zikbay.com looks to capture 10% of market share and will be poised to earn solid revenues.

The owner of Zikbay is DNN Direct Ltd which is founded by CEO Rafal Furdzik. He is an experienced technology architect and has over 20 years of experience in consulting and technology. Mr. Rafal Furdzik has a professional business consulting firm helping in the website development along with many technical resources in the start-up phase. He is funding the entire project. The company is looking for investor relationships to fund their different operations and at the same time speed up the technology development.

About the Author

Rafal Furdzik is author of this article on Free Classifieds. Find more information about Free Classifieds here.

Author: Rafal24 Total views: 10 Word Count: 528

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