Understanding TV Advertising Costs

Article Written By: Kathryn Dawson

Many individuals shy away from TV advertising because they assume it is very expensive and that there is no budget for it but these assumptions only ring true for those who do not know what they are getting into such as not knowing how to make a TV advert or not knowing what DRTV is. TV commercials can be quite economical and very inexpensive if you are familiar with the ins and outs of this industry. It can be cheap if you know the right people or where to look.

There are two aspects an individual has to consider when looking into TV advertising costs. One is the cost of producing a TV commercial and the other is the cost of airing it. These are entirely two different things. It truly is such a complex process but if you want a commercial worth your money, then it is important to understand the ropes of this business.

The best way to truly describe how much producing a television commercial costs is by comparing it to the same manner you buy a brand new car. The bigger the name, the more expensive the car is while the more features a car has makes it more costly than the one that has less features. The price varies greatly on the quality of the commercial you aim to be produced. It is not expensive at all since the expense will be entirely within your control. It is all a matter of finding the good advertising agencies that can fit into your budget yet achieve the kind of quality commercial you want produced. Of course, there is also the option to produce a commercial on your own similar to a do-it-yourself project.

Only remember though that production is an awfully lengthy and tiring process that involves a cast, a crew, the location of the shoot, equipment and props plus the editing process that happens post-production. This also involves you doing some research on what is and is not allowed to be aired on television. If this process sounds too overwhelming, hire an advertising agency indeed.

Television commercials can be produced in two ways, direct response TV advertising also called DRTV and brand television commercials. Brand television commercials aim to persuade viewers in purchasing their products at a later time through brand recall by creating awareness about their product while DRTV is a form of advertising that aims for an immediate response by viewers by displaying telephone numbers or websites that can be called or accessed by viewers as a form of an action leading to a sale.

The cost of a television ad spot is also a complex matter on its own. Prices vary depending on time slot, length, demographic, channel, program and month. Television commercials are commonly thirty to sixty seconds long. Although it can be shorter than this, ten to twenty second commercials are seen very rarely and only serve well as a reminder to the audience by increasing its frequency. Primetime slots are generally more expensive than any other slot during the day since this the time when most people are in tune.

In the same manner, purchasing slots when popular programs and sitcoms are scheduled to air are also more expensive than their less popular counterparts. If you wish to save on costs, opt for the less watched programs which you will find incredibly cheaper. Another option is hiring agencies that can both produce your commercial and offer you cheaper costs on TV slots. They know the business so they are aware when the price increases or fluctuates.

All in all, everything is negotiable when it comes to TV advertising costs. Of course not everyone will opt for an advertising agency because so many individuals only assume that it will turn out to be expensive. In truth, agencies can save you a lot of money especially for first time advertisers. They are the right people who can explain elaborately the ropes of the company every advertiser should know such as how to make a TV advert or the benefits of using DRTV over brand commercials.

About the Author

Kathryn Dawson - Space City, a TV commercial production company in London. Find out about drtv and tv advertising costs are today.

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