Tips for Creating Effective Custom Signs for the Office

Article Written By: Thomas Karl

Custom signs come in all shapes and sizes and serve a variety of purposes. Ultimately, the design of your office sign depends on the job it does. Consider these tips for designing custom signs before you commit to an office design.

Speed and Legibility

How fast will people be looking at your custom signs? If you plan your office sign around a road that has high traffic, keep in mind that your audience is literally a blur. This means your office sign should be understandable at a glance. Keep it simple. Brevity is the source of genius when it comes to custom signs. On the other hand, placing them in lobbies, bus terminals or other places that receive more attention gives you more room to appeal to the audience. It can be good to provide detail, but don't go overboard. Don't confuse your readers with one that's too jumbled to be understood.

Creative Use of White Space

Sometimes the most important decision when designing custom signs isn not the type or font you choose, but the very existence of white space itself. Use it wisely. Make sure it is well proportioned, adding to the whole of the office sign without losing the message. If you want to be succinct, a wide use of white space can more clearly make your point, so long as the office sign itself isn't too small to be ignored.

Legibility

Never sacrifice legibility for a creative look. It is good to be playful, and this can attract many to the message, but make sure it is understandable above all else. It's good to be different, but not at the expense of confused viewers. Less is usually more when it comes to promote your advertising message. Be clear and succinct.

More than a Name Card

Remember, your it is far more than just the name card of your business. They should be appealing and convey a sense of success about the company. They should create a mold that melds well with your business, one that creates appealing recognition that helps to build your brand and will be remembered.

Important Info on Top

Always make sure to put the most important information on the top of your message. If they only give your office sign a glance, what message do you want to ring the most? Get to the chase with clearly worded custom signs.

About the Author

Rick Reynolds - Find more information on Office Sign and Custom Signs.

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