Article Written By: M. Cusack
The promotional tattoos as a way of advertising and showing support for a business, event or brand is a new trend and its rise can be attributed to the ease of online companies that help design and manufacture customised temporary tattoos. This a really fun way to get your clients and consumers both young and old, involved as brand ambassadors for important occasions such as fun runs and fundraisers. They are fun, safe, pain free and a novelty and best of all, they are not permanent. All you do is stick them on and you have a cool tattoo to show your friends, or to scare your parents with. If you have children or grandchildren you also may recall them wanting to have a temporary stick on tattoo out of the machines at supermarkets and from other businesses that use them as a promotional tactic. There is just something about the tattoo's that attract the attention of everyone. Stick on tattoo's come with so many designs, sizes and styles, from fairies to pirates, to butterflies but they can also go beyond the realm of children's novelty. The reality of all this is that tattoos are walking, living, breathing advertisements and can be used for just that. When we see someone with a tattoo we look at it, it is a given that tattoo's are attention getters. If we notice someone wearing a tattoo, especially a child, we stop to take a second glance. Temporary tattoos are great at grabbing attention, so we should make use of this advantage.Now take this thought into consideration; a whole lot of work goes into planning an event or fundraiser, or any event that aims to promote your business. When it comes to the advertising part of it, differentiating yourself from competitors can be difficult. It is important to try and find original ideas to ensure your brand or company is liked and remembered by employees and clients. It would be nice to have simple ideas that are bound to be received well. Have you considered using stick-on tattoos to promote your event or company?You constantly have to get the word out to others about your business, product, service or event and this can become costly with having to market or advertise. Advertisements in traditional media such as television or newspapers can be extremely expensive and the ongoing cost of those ads you find as placemats in restaurants and pamphlets in the mail will really ad up over the months and years. Getting the word out once is rarely enough these days, you must use various platforms and continuity in order to remain relevant. Think of the work that must go into promoting a one-time event or fundraiser to ensure its success. Another popular way to advertises is to sit down at the computer and create a flyer or brochure or poster and then print out mass quantities for distribution, often you will not have the design expertise to do this and so must contract designers which can be quite expensive. You're not finished yet either, now you have to distribute them all over for the flyer to be effective which means a lot of leg work or else contracting and paying a distribution company.These days, pamphlets and brochures are often ignored and any advertising mail is thrown out straight away. Companies need to use new and different ways to promote their services or event. For celebrations and events for clients to charity fundraisers, temporary tattoos are a novel and popular ideas. People getting into the spirit of the event would love a way to show their support or get involved, it promotes unity and inclusion and everyone would see it because they can't help but look at the tattoo on the person's cheek or arm. Now your ad would become a living, breathing and walking advertisement even after the event has concluded. And each tattoo would not be in a stagnant location, they would be walking through the city and suburbs going about their daily lives. The tattoo would go wherever the person wearing it goes and let me tell you, it would travel far!
This Article Has Been Published on Mon, 1 Nov 2010 and Read 264 Times