Australia’s Modern Take on Real Estate Technology
That said agents, who want to lead the pack have begun creating engaging videos, utilizing sites such as YouTube and My Space to market property and generate leads and ultimately close sales. But honestly if potential buyers are looking for property the last place they will visit is YouTube or My Space. Sure the idea of online video marketing is great but such video hosting sites are teaming with pornographic images and childish stunts. Do you really want your potential clients seeing such images, and worse yet associating your video with teen beatings that were filmed on the same street you're trying to sell a property?
I find it amusing to see real estate agents jump to the call of You Tube in an effort to promote their properties and often wonder are they doing more damage then good?
I love the freedom of speech, but you wouldn’t put your lovely family home on the back of an adult magazine. Posting your property video on You Tube is all good to boost your initial SEO but the negatives I feel out weigh the positives of sites such as You Tube.
I must admit that I was impressed when real estate companies were taking advantage of sites such as You Tube but was always puzzled as to why no one was providing dedicated video hosting for the real estate industry?
Surely you do not need your client’s property or yourself to be humiliated simply to become a featured listing or be rated on such sites in order to stand out from the crowd.
And it’s no doubt the crowd is certainly not the type you are looking for.
It's time the bar was raised for online videos for the real estate industry and that's what the guys from Realtytube.com.au are doing in Australia and New Zealand.
Realty Tube is a key component to raise the bar, and a few years from now it will be expected. Many agents are receiving the majority of leads from the Internet, which is less work for them. The more tools that are provided for the buyer, the more properties will be moved in a shorter period of time.
Videos offer opportunities to highlight areas of the home, adding a whole new dimension. With the equipment available today, you don't need to spend thousands of dollars on a camera. You can take shots, hand the content over to someone who can edit for as little as one to two hundred dollars, and make a decent video.
If you do not have the skills or time Realty Tube provides an invaluable service of video specialists to help produce your listing. If you are not too concerned about mixed audiences from other video sites Realty Tube can arrange full production of your video as well as submit and manage your listing to major video portals such as Google Video, AOL, YouTube, Metacafe and of course their own site Realty Tube. Video marketing is the way to go. People like to be entertained while they learn and that is what a video will do. Sound and vision combined generates higher recall in the minds of viewers. It is known that 90% of people only glance over pictures and text This is still a vastly underrated type of marketing, meaning that not a lot of people are using it and this is an area that is wide open for the taking. Looking at the new site Realty Tube I feel it is a great start to finally see a central hub for marketing real estate.
About the Author
Video is the future of the Internet, today there is an opportunity to stay ahead of the curve and receive the maximum benefit video Internet marketing has to offer. For more information, visit Realty Tube Australia http://www.realtytube.com.au Realty Tube
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