Showcasing a commercial in the Super Bowl is the ultimate marketing achievement for many companies, but featuring a wildly successful Super Bowl ad is even better. The Super Bowl is viewed by 100 million people, which means that your product or service is also being viewed and judged by 100 million discerning people who expect to be entertained while they wait for the game to resume. Audi plans to blow the audience away with its A3 TDI and the introduction of green police.”

Audi s advertising agency developed a Super Bowl ad around the A3 TDI, primarily because it received the honor of being named Green Car of the Year by Green Car Journal. Three hybrids have also received this honor since the Green Car Journal began this award in 2005, but the A3 TDI is a clean diesel that boasts 42 mpg on the highway. Not only does the A3 TDI get great gas mileage, but it gets 42 mpg while emitting less carbon dioxide into the atmosphere.

Audi is proud that the A3 TDI won this award from the Green Car Journal and felt that all 100 million Super Bowl viewers should be let in on this honor. The A3 TDI still boasts excellent driving performance that owners can feel good about because they ll remember that despite the power, the A3 TDI has less carbon emissions than most cars on the road and will get owners fabulous gas mileage without being a hybrid.

The Super Bowl ad will introduce the Green Police, who monitors people s daily habits and ensures they make green” decisions. For example, the Green Police monitor napkin abuse” and name ways to prevent one billion pounds of napkins from entering the landfills every year. The Green Police also watches for electronics that are not turned off using power strips. If you leave items plugged in that simply waste thousands of pounds of carbon dioxide, this offense labels you a Mother Nature hater. It delivers these public service announcements with panache and good humor, but ultimately want to show people that they can enjoy an Audi A3 TDI without getting any reprimands from the Green Police because of its eco-friendly nature using clean diesel and Green Car of the Year award.

The Audi A3 TDI is definitely the star of this Super Bowl ad, which Audi released early on YouTube. Super Bowl audiences should enjoy these Green Police ads developed to highlight the environmentally-friendly yet high-performing A3 TDI. While you may not be ticketed for napkin abuse or be labeled Mother Nature haters” by the fictitious Green Police, you can reap the real benefits of driving an Audi A3 TDI, should this commercial inspire you to give Audi a closer look.

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Article Submitted By: Jackie Leung
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