I purchased this TV in the late 2008 and have found it to be an a really great buy. Some people said that the tv set has problems while the dark shades are switching. I looked at this in the store with great details and have used it for a one month and I have't noticed that at all. This is a super sharp TV with excellent colors and deep black tones. This tv Set is a lot greater than the previous Sony W model.
Here is why you should get this LCD TV. It has a very perfect image in digital broadcast and does a flawless job in SD transmission better than some other tv sets I have seen. For that it's respossible a great technology from Sony named DSP which is essentially noise reduction technology. Sony of course knows Blu-ray because they invented it, they know what color tones should look like I mean they hold a movie studio, the tv menus are actually simple to use, it has its own TV guide and it has capability for future expansion.
Picture quality is pretty near Samsung in high definition. I looked at both TVs side by side. Samsung is slightly better on sharpnes in analog broadcast. Samsung has more glare, Sony has a matte cover but blacks on Samsung are solid because it has a glossy screen. While viewing a Blu-ray disc,Sony has a bit more details. No fade from white to black issues on Sony as some reviews has noticed. Colors are pleasant and bright as Sony Bravia two engine is outstanding, maybe even better than XBR engine.I've heard the Z series may be better but there isn't 52'' models
Tv menus on Samsungs are created for experts with a lots of tweeks, but actually it's unclear for average user. If you doubt that, download the user manual for the Samsung LN52A650 and for Sony KDL524100 and see for yourself. If you are technical person, go for the LN52A650. If you don't like to get lost in menus, but you want an excellent image, go with the Sony. Ths Sony TV is very simple to use, but also it automatically finds digital channels and is like you get also a built in cable box.
The Sony TV may not have the Ethernet connector and built in news like the series 6 from Samsung, but it has the built in TV guide and option for upgrades. But, if you want internet in your TV, you are better off connecting an external device. The TV guide feature in this television is good and the Sony Bravia Sync is nice especially if you use a Sony DVD converter for 1080p. Picture in Picture technology is outstanding as well because it's allowing you to view image from HDMI while viewing cable TV.
For me preferred thing on Sony KDL52W4100 is the on/off button on the top side as this is keeping children from turning off televison. Also a good thing is the remote on the Sony as it is really simple to operate. Overall, if you want the a very clean picture, simple to use LCD TV with characteristics that makes regular television watching smooth and easy.This Sony KDL52W4100 is outstanding selection.

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