When you purchase a TV or any consumer electronic item you should take into account more than just the purchase price, you must also think about the future repair costs and the life expectancy of the Television. Cheap unbranded LCD TVs and cheap unbranded plasma televisions that are manufactured by unknown manufacturers may seem to be excellent value for money. Generally they are sold at lower prices than the equal sized models from reputable known brands such as Hitachi, JVC, LG, Pioneer, Philips, Panasonic, Sony, Samsung, Sharp, Toshiba and Sharp. The specification that they offer may look equivalent to the main brands of televisions and often the styling isnt dissimilar.
Why are non-branded televisions so cheap?
It is easy to think that you are paying a premium for the badge on the branded models of televisions, whilst this is to a certain extent true there are further differences that justify the additional cost of the branded TVs. One clear reason for the recognized brands being more expensive is that they have UK staff, offices and warehouses unlike the cheaper brand TVs that are imported straight into the UK by importers from in China and Eastern Europe and are delivered directly to the retailer. The manufacturers of unbranded cheap televisions dont have the same incentive to safeguard their televisions from being unreliable or poor quality. It doesnt matter to them if the televisions are unreliable or if they last for 4 years or 7years. Ultimately you wont know which factory manufactured the television, as a result you wont be able to avoid it in the future if you purchase an unreliable TV. Moreover the quality control isnt as stringent which yet again means that the risk of the cheaper TVs going faulty is increased. As a result the out of box failure rate when new will be higher on cheap TVs than for branded TVs. Cheaper televisions will be more prone to fail within the first 12 months, and beyond, than the more expensive branded TV models.andnbsp; The circuit design and internal components on unknown cheap TV brands are not of the same quality as the main brands of TVs, again increasing the likelihood of the TV going faulty. Reliability surveys carried out by the consumer magazine Which have continually found that Television brands such as Panasonic and Sony regularly out perform the cheaper unknown cheap Television brands.
Less likely to be repaired
Replacement parts are not as readily accessible on cheap TV brands as they are for the main Television brands. This is often because there arent any parts kept in the UK by the manufacturer for the unbranded cheap TVs unlike the main brand TVs so it takes longer to get hold of the parts. If an repair engineer is struggling to find the cause of a fault on a main brand Television they can get technical help from the technical department of the UK subsiduary. In some cases if the repair engineer can't repair the fault then the TV manufacturer will even carry out the repair. The unheard of cheaper television brands dont have this kind of back up. Therefore not only is it more likely that the unbranded cheap Television will go faulty but when it does it will be more difficult, if not impossible to get hold of technical assistance. Furthermore it will almost certainly take longer to get a hold the parts. If the problem cant be resolved, due to no technical support, then the unbranded cheap TV is more likely to become unrepairable sooner than the main brand TVs and will need replacing at an earlier time. In situations where a TV has had a poor service history with repeated problems it isnt unknown for main brand Television manufacturers to exchange the product up to 1 year outside of the original guarantee. This might also come about if the Television became un-repairable. This kind of support isnt obtainable on the unbranded cheaper TVs.
Superior performance on known brand TVs
Another reason for the difference in the retail price between unknown brands and known major brands is that the main manufacturers invest in research and development to find ways of advancing current technology to improve the performance compared to unfamiliar brands. Quite often the technology and specification of cheaper LCD TVs and cheaper Plasma televisions from unknown brands is at least a year or more behind the technology in the equivalent main brand LCD TVs or Plasma TVs. The effect of this is that the performance of known brands is superior to the cheaper unfamiliar brands. Ultimately magazines such as What Video and What Hifi give the unknown brands of cheap TVs low ratings compared to the known brand of televisions.
Cheaper brands of televisions suffer poorer reliability and dont have the features and performance of the more costly main brand Television manufacturers. Considering that you often purchase a TV to last for 5 years or more, when you share the cost differential by the number of years that you plan to keep the TV for, it is worth paying the additional amount for a branded Television. More often than not the cheaper unbranded Television will prove to be more expensive because of poor reliability and the probability that it will have to be replaced earlier. This is forgetting about the better performance of the major brand TVs. Accordingly the unbranded cheap TVs stand for poor value compared to televisions from Sony, Philips, Pioneer, JVC, LG, Toshiba, Panasonic etc.

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