Never before exhibited memorabilia, informational panels, and the complete collection of the Secret Art of Dr. Seuss limited edition artwork comprise Art on 5th's The Secret Life of Dr. Seuss: Art and Memorabilia exhibit lasting throughout the entire month of May. The Secret Art of Dr. Seuss and Cohen's rare collection go way beyond the known world of Seuss and reveal the secret and extensive projects that allowed him to evolve his imaginative style.
Theodor Seuss Geisel is one of the most popular children's authors of all time. Over the course of his lifetime, he penned, under the pseudonym Dr. Seuss, over 60 childrenandacirc;'s titles, including: Green Eggs and Ham, The Cat in the Hat, and One Fish Two Fish Red Fish Blue Fish. But there was more to the Geisel's career than his knack for rhyme and meter. Some say Dr. Seuss lived five life times, producing more creative and inspirational work than Who could shake a What at. The man was so good at what he did, everyone wanted to use him for everything.
Dr. Seuss' career was also blessed by his unique and imaginative illustrations. He created very whimsical magazine covers for Judge and Ballyhoo, as well as illustrations and articles for The Saturday Evening Post, Life, and Vanity Fair. He became recognized for his advertisements for Flit insecticide, cigarettes, motor oil, where many of his children's characters of mermaids, sailors and seals took shape. He also created the Hanky Bird bottle topper for Hanky-Bannister Whiskey, designed promotional campaign puzzle art for Standard Oil's marine department, and molded toys based on his characters with mix-and-match body parts.
Dr. Seuss was also involved in the World War II efforts, designing popular propaganda: andacirc;andeuro;andoelig;Kill Squander Bug, Buy War Bonds. He authored pamphlets, like This is Ann, on how to avoid malaria. He made films and cartoons for the troops to inform and educate them on their expected behavior abroad. Geisel was an annual participant in Navy boat shows, even MC-ing one year. He designed annual artwork for the show that was printed on memorabilia pint glasses and a life-sized, Seussian-decorated display where, for a small fee, you could go up and become the Admiral of the Seuss Navy in a picture holding a Seuss Navy passport with a mermaid.
He went on to writing a few adult books, such as The Seven Lady Godiva's, and a few films, such The 5,000 Fingers of Dr. T, both not receiving the popularity of his children's catalogue. All of these rare pieces of never-before-exhibited memorabilia, historical panels, and the complete collection of theSecret Art of Dr. Seuss limited edition artwork comprises ART on 5th's The Secret Life of Dr. Seuss: Art and Memorabilia exhibit, available for viewing throughout the entire month of May, 2009. The collection dates from Dr. Seuss's Dartmouth College years through his extensive advertising and book publishing careers to lesser-known side projects such as the Seuss Navy and the andacirc;andeuro;andoelig;5,000 Fingers of Dr. T.
Hundreds of rare and collectible memorabilia items will be available for purchase and range vastly in price. The most expensive piece will be a gondolier, merchandise left over from the 5,000 Fingers movie from 1953, going for a couple thousand dollars. But there will be brilliant and rare pieces available at more affordable prices. Custom art coasters start as low as $100. Copies of his first ever published cartoon will be available. Magazine covers he designed for Judge Magazine in 1929. There will be a number of first edition books for sale, including The Seven Lady Godiva's, his first adult book in 1939. There will also be first editions that are in obscure languages, like Horton Hears a Who and Cat in the Hat, in Hungarian, Russian or German. There will be some English first editions of Year of the Turtle, The King Stilts, and Horton Hatches the Egg.
ART on 5th welcomes the world's foremost collector of Dr. Seuss, Dr. Charles D. Cohen, as the guest speaker during the BookSpring Fundraiser on May 14th and Public Reception on May 15th, both beginning at 6:30 p.m. The BookSpring Fundraiser will have a door admission of $30 per adult directly benefiting BookSpring and the public reception will be free admission. ART on 5th is privileged to showcase many items from his personal collection in this never-before-seen exhibit. The Secret Art and Cohen's collection go way beyond the known world of Dr. Seuss and reveal the little known and extensive projects that allowed him to evolve his imaginative style.

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