Article marketing is a website seo strategy designed to get free targeted traffic to your website. It works by writing and submitting your original articles related to your niche to the article directories. Webmasters and ezine publishers can download these articles and use them freely as long as they keep your resource bio information at the bottom of the article intact including live links. A well written article that uses the proper keywords that are often searched for can attract a lot of free website traffic to your site.
As well as gaining traffic from click-throughs and free searches, article marketing can help to lift your website's page rank because it provides relevant one-way back links to your site which is a factor search engines use to calculate popularity.
Article marketing success starts with the article itself. The article needs to be well written, easy to read and to concentrate on the area of interest you wish to promote. If you write an article on a topic that is not related to your website business, you may get curiousity seekers but they will not be targeted. On the other hand if your article is related to your website in any way, people who click on your link are probably searching for more information. Consequently, these readers are much more likely to be interested in the products or services you are promoting.
The first step to article marketing success is to choose an attention getting title that includes your keyword. People looking for your keywords are far more likely to find your article than otherwise. The title of your article needs to appeal to a person who wants to read the article itself.
The article content is probably the most important feature of article marketing. The article content needs to be relevant, informative and useful. It also needs to be appealing. Your purpose is to hold the reader's attention for the whole article and to stress upon them enough that they will want to click on your link in the resource box.
The article should also be written with internet marketing in mind. Keywords and terms with a similar meaning (to appeal to latent semantic indexing) should be spread throughout the article. Focus on using your keywords in the first one hundred words of the article, in the last one hundred words and a few times in the body of the article. The density of the keywords should be kept in the 1-2% range if possible.
You also need to reach out to your readers' interest so that they are more likely to click on your link in the resource box. An fantastic way to increase click-throughs to your website is to separate your article into two parts. Submit the first part to the article directories of your choice and keep part two and place it on your own website. On your own site you can place links in the article which can lead the reader to other information on the site.
To be successful in article marketing over the long term you need to submit original, interesting articles regularly to high traffic articles directories such as Top Rank articles. If you are consistent and diligent and follow the guidelines in this article, you will find that article marketing is a highly effective strategy for website promotion.

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