A commonly asked question is whether or not article
and internet marketing are the same thing.
order to answer this question truthfully, you have to look at the meaning
of the words. In both we use the term marketing which
refers to using a medium in order to connect the surfer with
the information, products or services they desire. However, the differences
between the two are the medium in which they use.
, the medium used is the search engines themselves.
These search engines account for more then 90% of the money made online.
Most people go directly to a search engine to find what they are looking
for rather then typing in the name directly. With article marketing
the medium is the article directories. While articles in these directories
can make their way into the organic search engines, generally they never
make it on to the first page of results. As a result of this, most webmasters
cannot simply rely on article marketing alone.
The reason for this is a simple one. Not including a few select nations
around the globe, no one really uses the article directories directly
but instead use the search engines. If they click on a result which
goes to the directory, then they are still not using the directory directly.
In most cases, the use of article marketing
even constitute as a means of marketing unless you are specifically
targeting those nations which make use of them on a regular basis. Except
for these rare occasions, articles are only used for Search Engine Optimization,
and only when they are used in a manner to create more nodes for the
search engine spiders to find your website.
The organic search engines are, always have been and will continue to
be the number one medium for internet marketing. The articles themselves
should be utilized for the development of back links which help your
website to be indexed the way you would like it to be. While there is
a possibility where some people may make a large portion of their online
income through traffic that comes directly through the article directories,
in most cases these visitors will usually begin from the search engines.
Keeping in mind the three click rule though, you have to remember that
leaving the search engines is the first click, leaving the article directories
is the second click so never have your articles pointed directly to
your front page as you will easily exceed the 3 click rule and watch
conversions plummet. At the same time, this can create a serious issue
seeing as though most article directories will not allow you to point
anywhere other then the front page of the site.